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Real Life

Meet the Founder: Emmy Samtani

In a past life, Kiindred founder Emmy Samtani spent most of her early working years in the beauty industry. Her most significant and loved role back then, was as Regional Training Manager for luxury brand Chanel. “I spent so many years sharing the story of this incredible woman, who was so strong, independent and ahead…

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Mother cuddling newborn baby
Newborn & Baby

10 things you need to know about the fourth trimester

We know all about the first, second and third trimesters, but have you heard about the fourth trimester? As you’ve probably gathered, it’s the first 12 weeks after the baby is born. It’s basically the time where the baby is out – but not quite ready for it, so to speak. It’s a time of…

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Real Life

Toilet training. Is your child Toilet Aware or Toilet Ready?

Knowing when your toddler is ready for toilet training can be challenging. You might not know what signs will tell you exactly how they’re feeling and when they want to transition from using nappies to using the toilet. First off, you should have an understanding of the difference between your toddler being toilet aware and…

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How to choose the right childcare for your baby

Heading back to work after having a baby involves a lot of planning and preparation. And one of the most important things you’ll need to arrange is someone to look after your child. These days there are numerous options to choose from; long daycare, family daycare, nannies and au pairs to name a few. Whichever…

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mum's pushing prams illustration

6 reasons why you should join a mum’s group

The idea of a mum’s group can strike fear in even the most confident of women. We’ve all heard the horror stories about bitchiness and judgy mums. And the idea of sitting in a room with a bunch of strangers and a screaming baby on your boob sounds like your idea of hell. Or, you…

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The App The Kiindred App

Take Kiindred with you.

Take Kiindred with you, wherever you go.

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The must have ‘all-in-one' resource for new parents

The Kiindred App

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Baby Sleep

Meet the Cubo Ai 💛

When setting up your nursery, one of the most important things on your list will (or should) be a baby monitor. Once upon a time they were often deemed non-essential, but many parents now realise the freedom and peace of mind that a baby monitor can provide! Whether your baby’s room is on the other…

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Daily Rhythm

Managing sleep routines over Christmas

Chris Minogue has shared her tips for managing your little one’s sleep over the busy Christmas period. As always, there are some practical tips that will make life much easier for all.

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Expert Series The Expert Series

Our online video course for you.

Meet the experts who can answer all you questions on becoming a new parent.


On-demand expert courses covering the Newborn to Toddler years.

The Expert Series

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Flash cards helping you learn yoga and language!

Metta Play Yoga cards are the perfect way to help your little one build their physical, cognitive and emotional development. To learn how to foster a loving kindness practice for oneself, for each other and for the Earth. Now more than ever, we want to connect families and ensure our children have the tools to…

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What is the difference between a dehumidifier, humidifier and air purifier?

When it comes to keeping our homes safe and healthy for our families it’s not always easy to know where to start. We know dust and mould are no good for children (or adults) and you might have heard people talk about air purifiers,  humidifiers and dehumidifiers. But what are they exactly and which one…

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7 tips for a healthy home

If you’ve got dampness or mould around your home then you will no doubt be familiar with the side-effects; allergies, sneezing, the itchy & watery eyes. There are so many health factors associated with living near dampness and mould. Our healthy home expert Jo from Notoxrox – a qualified Building Biologist, shares her top 7…

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