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Parent with confidence

Tori-Bowman-Profile-Image-e1715069094769 “There will never be a particular mum mould to fit. We will become who we are meant to be.” – Tori Bowman Johnson
5 lunchbox prep habits you wish you knew sooner
Food & Nutrition
As a mum of four boys (and a dietitian) I understand the mental load of navigating the different...
Celebrity mums might be out of touch, but they’re still mums
Parenthood
Celebrity content regarding motherhood doesn’t have to be so divisive. Just remember that behind...
Are ‘the lasts‘ one of the most heartbreaking parts of parenting?
Parenthood
The last onesie I’ll ever put on one of my babies is a faded pink zipsuit that’s seen a...
Culture
Us Sydneysiders often groan when cooler weather rolls around and our favourite beaches and pools are less appealing. But the truth is, there are many ways the city comes alive in winter thanks to...
Lifestyle
For years, my best mum-friends have been trying to convince me to go camping with them. They’re big-time campers, who are already kitted out with special gear and well-rehearsed planning schedules...

Who are we?

Like most mum-centered businesses, Kiindred evolved from the needs of a new mum. Before having children, Emmy had a pretty clear idea of how she thought her parenting journey would go – but like so many mums, she quickly realised that nothing could prepare her for the reality once she finally held that precious baby in her arms.

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More than a mother's intuition
Parenthood
“Your maternal instincts will kick in, and you’ll just know!” Every worried pregnant woman...
The meaning of motherhood as an unlikely mum
Parenthood
"Hi, my name is Meg and I’m an alcoholic. Oops, did I get the wrong class? Sorry, I mean, I’m a...
What it's like to not feel 'mumsy' enough
Parenthood
I’d say it’s common for women to have an idea of who they will become when they have children. I thought I’d be a mix of Carol Brady from the Brady Bunch (calm, always positive, still freelancing and open to accepting help within the home) and Lorelei Gilmore from Gilmore Girls (chatty while forever trying to bring humour into each prickly, parental situation.  
toppick-blue Why Term 2 is super important for your child
Health Wellbeing
If you have a child who started school this year, or who is in their early years of primary school, you might be silently rejoicing that Term 1 is finished and you can now relax into the rest of the school year.
This is what you can expect from morning sickness
Health & Wellness
Well firstly, we're not sure why it's called morning sickness, because as most pregnant women who’ve suffered from it can attest – it doesn’t just strike in the morning.
LEGO® DUPLO® Buildable People with Big Emotions
Play
Playtime is ready to be transformed for curious toddlers aged 3 and above with the LEGO® DUPLO® Buildable People with Big Emotions. Discover the joy of friendship and diversity as…
Gender stigma has left male infertility unsupported. Until now
Fertility
When Ashwin Ramachandran’s uncle sought IVF treatment in the US, he didn’t realise that it would cost him $80,000.
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Products & Reviews

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Say goodbye to head lice with the ease of combing
Care
Bad news - drug-resistant super lice are a real thing. They don’t respond to chemical treatments found in shampoos or lotions, and are a whole lot trickier to get rid of. But good news - the V-COMB A1 exists.  This chemical-free treatment eliminates head lice and eggs with the ease of hair combing, credited to stainless-steel teeth and suction power. The device is able to extract the...
Huggies Newborn & Infant Nappies
Care
Newborn baby skin is delicate, being up to 30% thinner than adult skin. That makes it more vulnerable to bacteria and irritants and in more need of protection.  Wee and poo can be a big source of your baby’s skin irritation, which is why Huggies has designed their newborn nappies with a clinically proven* Zinc enriched layer. This feature helps protect your baby’s skin against nappy-time...
Medela Breast Massage Oil
Care
Many women experience breast soreness & fullness while breastfeeding their infant. The Organic Breast Massage Oil provides warming relief for sore breasts thanks to the Double Action™ of avocado oil and ginger. It is 100% natural and safe for your baby – you do not need to remove it before breastfeeding. At a glance: Warming relief for sore breasts 🥑 Relief for breastfeeding...
An extra pair of hands for your next outing…
Out & About
The Hooki pram clips are an extra set of hands for helping you with your daily outings with little people in tow. Designed in Melbourne, the Hooki is capable of holding up to 5kg – making it perfect for keeping your keys, handbag or your child’s backpack all secure in one place. The Hooki clips have strong adjustable velcro straps – meaning it can easily attach to any pram or stroller....
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Adorable swim hats for summer
Wear
With the warmer months approaching – you may start thinking about taking your little one to the beach, or even just letting them play around and keep cool in a kiddie pool in the backyard. A good item to have on hand is a swim hat, because even in the water we need to be thinking about sun safety. Anchor & Arrow have a range of adorable swim bucket hats that are UPF 50+. Designed in...
Cleansing Oil
Bathtime is the perfect way to kick off your baby’s daily skincare routine. It can be a great way to calm your baby after a busy day (and often can be a good distraction as that witching sets kicks in!) and also a great signal that night – and bedtime – is near. When in the bath, we are typically thinking about cleaning our babies, but we also need to be careful that we are moisturising...
Euky Bear Baby Laundry Liquid
Have a sensitive skin kiddo? Then Euky Bear’s Baby Laundry Liquid is going to be your new saviour because not only is it formulated with no nasties, but it’s also hypoallergenic and kind to sensitive skin. And on top of all of that, with antibacterial Eucalyptus oil, it’s amazing at getting out all the stains on your little one’s clothes, bedding and soft toys – without harsh...
Social
Are you a parent looking to review products and get paid for it? Hit the button below and become one of our Kiin Creators now.
Our Newsletter
Ever needed inspiration and education at the same time, but didn't want to get content that was boring and dry? You've come to the right place.
Our App
If you're navigating pregnancy and parenting and need someone on speed dial, the Kiindred App is your best friend right when you need them most!
Baby Names
It’s about time to pick a name for your precious new bub, and you can’t wait to look through the endless lists of baby names to find the perfect one. Well… not quite endless. According to naming laws, there are actually over 80 banned baby names in Australia!

Culture x parenthood

1 in 10 dads struggle with postpartum depression and anxiety, so why don’t we talk about it more?
Lifestyle
Having children is an incredible journey that brings both immense joy and unexpected challenges. While we often talk about postpartum depression in mothers, it’s important to remember that fathers can also experience depression during the early stages of parenthood. Paternal depression, also known as postnatal depression in men, is a very real and significant mental health issue that deserves...
‘How exclusively pumping saved my breastfeeding journey’
Baby
When I found out that I was pregnant with my first baby, the only thought I had about breastfeeding was “I’m going to breastfeed” and that was it. Simple. I never gave it another thought throughout the entire pregnancy.
“What’s a bump shot?” 20 things no one tells you about second-time pregnancies
Pregnancy
The first time you fall pregnant, there is so much excitement. Planning the nursery! Picking the pram! Buying all the cute baby clothes! Collating names! Attending the classes!
“All we’ve got is this moment!” Osher Günsberg on the biggest lesson his son Wolfie has taught him
Real Life
When Osher Günsberg was preparing to welcome his son Wolfie back in 2019, the beloved television host noticed a huge gap in the market for parenting resources aimed at dads.
“I didn’t want loss to be a grim subject”: How Mikhailla Fitzgerald is teaching children to talk about grief
Real Life
Trigger warning: This post deals with sensitive subjects such as miscarriage and pregnancy loss. If you or someone you know has been impacted by issues raised in this story, help is always available. Please call the SANDS 24 hour support line on 1300 072 637 or visit their website here.
10% of women suffer from endometriosis globally – this is what they experience
Fertility
‘Draining,’ ‘excruciating,’ and ‘isolating’. These are some of the words women use to describe the pain and trauma that come with endometriosis, a condition that affects 10% of women worldwide.
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A destination focused on learning through play..

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Meet our Kiin Experts

Brittany Darling
Nutrition

Brittany Darling

Nutritionist

Chrissie Davies
Connection

Chrissie Davies

Nutritionist

Claire Aristides
Sleep

Claire Aristides

Clinical Hypnotherapist

Dr Christine Catling
Healthcare

Dr Christine Catling

Paediatric Nurse

Jaimie Bloch
Healthcare

Jaimie Bloch

Clinical Psychologist

Sarah Hunstead
Healthcare

Sarah Hunstead

Paediatric Nurse

Nadine Richardson
Labour & Birth

Nadine Richardson

Childbirth Educator & Doula

Anita Birges
Healthcare

Anita Birges

Professional Organiser

Kiindred’s mission

Kiindred’s mission

We wake up every morning with the goal of creating a future where all parents feel confident in their parenting journey, and that no parent of child is left behind.