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Parent with confidence

Chrissy Teigan “Why is it so hard to put someone who is already sleepy to sleep” – Chrissy Teigan
10 ways to supercharge your little one’s bedtime stories
Sleep
Bedtime stories start out so fun when you’re a new parent. It’s a novelty in the beginning and...
“Keep your unsolicited advice to yourself!” 5 practical ways to support a new mama
Parenthood
When our friends join the New Parent Club, it’s only natural to wonder how you can help them feel...
1 in 10 dads struggle with postpartum depression and anxiety, so why don’t we talk about it more?
Lifestyle
Having children is an incredible journey that brings both immense joy and unexpected challenges....
Baby
If your breastfeeding journey looks less like “intuitive and rosy-coloured bonding moments” and more like “why do my breasts ache all the time and how are my nipples so dry?”, you’re not...
Baby Showers & Reveals
For many of us, when we find out we’re pregnant our partner is either right there next to us, or we quickly run into the room and blurt it out the minute we find out. But if you’re good at...

Who we are?

Like most mum-centered businesses, Kiindred evolved from the needs of a new mum. Before having children, Emmy had a pretty clear idea of how she thought her parenting journey would go – but like so many mums, she quickly realised that nothing could prepare her for the reality once she finally held that precious baby in her arms.

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‘Experiencing loss made me value each day of my pregnancy so much more…’
Real Life
This is where we chat to real parents about all the real sh*t that goes down when you have little...
‘How exclusively pumping saved my breastfeeding journey’
Baby
When I found out that I was pregnant with my first baby, the only thought I had...
“All we’ve got is this moment!” Osher Günsberg on the biggest lesson his son Wolfie has taught him
Real Life
When Osher Günsberg was preparing to welcome his son Wolfie back in 2019, the beloved television host noticed a huge gap in the market for parenting resources aimed at dads.
toppick-blue “I didn’t want loss to be a grim subject”: How Mikhailla Fitzgerald is teaching children to talk about grief
Real Life
Trigger warning: This post deals with sensitive subjects such as miscarriage and pregnancy loss. If you or someone you know has been impacted by issues raised in this story, help is always available. Please call the SANDS 24 hour support line on 1300 072 637 or visit their website here.
“What’s a bump shot?” 20 things no one tells you about second-time pregnancies
Pregnancy
The first time you fall pregnant, there is so much excitement. Planning the nursery! Picking the pram! Buying all the cute baby clothes! Collating names! Attending the classes!
Medela Breast Massage Oil
Care
Many women experience breast soreness & fullness while breastfeeding their infant. The Organic Breast Massage Oil provides warming relief for sore breasts thanks to the Double Action™ of avocado oil and ginger. It…
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Products & Reviews

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LEGO® DUPLO® Buildable People with Big Emotions
Play
Playtime is ready to be transformed for curious toddlers aged 3 and above with the LEGO® DUPLO® Buildable People with Big Emotions. Discover the joy of friendship and diversity as little ones engage with this customisable toy that features 71 bricks and pieces to craft 5 unique characters, complete with 5 wig bricks and 1 wheelbase. As toddlers mix and match toy bodies, legs, faces, and...
Say goodbye to head lice with the ease of combing
Care
Bad news - drug-resistant super lice are a real thing. They don’t respond to chemical treatments found in shampoos or lotions, and are a whole lot trickier to get rid of. But good news - the V-COMB A1 exists.  This chemical-free treatment eliminates head lice and eggs with the ease of hair combing, credited to stainless-steel teeth and suction power. The device is able to extract the...
An extra pair of hands for your next outing…
Out & About
The Hooki pram clips are an extra set of hands for helping you with your daily outings with little people in tow. Designed in Melbourne, the Hooki is capable of holding up to 5kg – making it perfect for keeping your keys, handbag or your child’s backpack all secure in one place. The Hooki clips have strong adjustable velcro straps – meaning it can easily attach to any pram or stroller....
Adorable swim hats for summer
Wear
With the warmer months approaching – you may start thinking about taking your little one to the beach, or even just letting them play around and keep cool in a kiddie pool in the backyard. A good item to have on hand is a swim hat, because even in the water we need to be thinking about sun safety. Anchor & Arrow have a range of adorable swim bucket hats that are UPF 50+. Designed in...
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Cleansing Oil
Bathtime is the perfect way to kick off your baby’s daily skincare routine. It can be a great way to calm your baby after a busy day (and often can be a good distraction as that witching sets kicks in!) and also a great signal that night – and bedtime – is near. When in the bath, we are typically thinking about cleaning our babies, but we also need to be careful that we are moisturising...
Euky Bear Baby Laundry Liquid
Have a sensitive skin kiddo? Then Euky Bear’s Baby Laundry Liquid is going to be your new saviour because not only is it formulated with no nasties, but it’s also hypoallergenic and kind to sensitive skin. And on top of all of that, with antibacterial Eucalyptus oil, it’s amazing at getting out all the stains on your little one’s clothes, bedding and soft toys – without harsh...

Meet our Kiin Experts

Brittany Darling
Nutrition

Brittany Darling

Nutritionist

Chrissie Davies
Connection

Chrissie Davies

Nutritionist

Claire Aristides
Sleep

Claire Aristides

Clinical Hypnotherapist

Dr Christine Catling
Healthcare

Dr Christine Catling

Paediatric Nurse

Jaimie Bloch
Healthcare

Jaimie Bloch

Clinical Psychologist

Sarah Hunstead
Healthcare

Sarah Hunstead

Paediatric Nurse

Nadine Richardson
Labour & Birth

Nadine Richardson

Childbirth Educator & Doula

Anita Birges
Healthcare

Anita Birges

Professional Organiser

Euky Bear Sleep Aid
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Parenthood
Euky Bear Sleep Aid We are ALL about getting your baby set up on a consistent bedtime routine...
Looking beyond the baby aisle
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Baby
As a parent, it’s hard to make everything from scratch. When you first become a parent, the...