Parent with confidence

“The majority of my diet is made up of foods my kid didn’t finish.” – Carrie Underwood
How to throw the perfect kids party on a budget
Preschooler
How to throw the perfect kids party on a budget
When the cost of living is of monstrous proportions and a takeaway coffee is almost as much as the...
Does birth order affect personality? Here’s what the latest research says
Parenthood
Does birth order affect personality? Here’s what the latest research says
At the park recently, I met a couple with a toddler my son’s age and we got to talking about...
30+ questions to ask kids for connection and conversation
Relationships
30+ questions to ask kids for connection and conversation
Getting your child to open up can sometimes feel like an impossible mission. If you often receive...
Health and Wellness
Tips to prepare for your child’s vaccinations
Half the battle of getting your child vaccinated is figuring out how to pull it off without this tiny kid having a major freakout.
Health & Wellbeing
Raising children when your mental health is spiralling
When depressive slopes spill into my morning coffee, it’s my two boys who seem to override all other remedies. I used to think that looking after children through the blue days would be impossible...

Who are we?

Like most mum-centered businesses, Kiindred evolved from the needs of a new mum. Before having children, Emmy had a pretty clear idea of how she thought her parenting journey would go – but like so many mums, she quickly realised that nothing could prepare her for the reality once she finally held that precious baby in her arms.

About Kiindred

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Say goodbye to head lice with the ease of combing
Care
Say goodbye to head lice with the ease of combing
Bad news - drug-resistant super lice are a real thing. They don’t respond to chemical treatments found in shampoos or lotions, and are a whole lot trickier to get rid of. But good news - the V-COMB A1 exists.  This chemical-free treatment eliminates head lice and eggs with the ease of hair combing, credited to stainless-steel teeth and suction power. The device is able to extract the...
Huggies Newborn & Infant Nappies
Care
Huggies Newborn & Infant Nappies
Newborn baby skin is delicate, being up to 30% thinner than adult skin. That makes it more vulnerable to bacteria and irritants and in more need of protection.  Wee and poo can be a big source of your baby’s skin irritation, which is why Huggies has designed their newborn nappies with a clinically proven* Zinc enriched layer. This feature helps protect your baby’s skin against nappy-time...
Medela Breast Massage Oil
Care
Medela Breast Massage Oil
Many women experience breast soreness & fullness while breastfeeding their infant. The Organic Breast Massage Oil provides warming relief for sore breasts thanks to the Double Action™ of avocado oil and ginger. It is 100% natural and safe for your baby – you do not need to remove it before breastfeeding. At a glance: Warming relief for sore breasts 🥑 Relief for breastfeeding...
An extra pair of hands for your next outing…
Out & About
An extra pair of hands for your next outing…
The Hooki pram clips are an extra set of hands for helping you with your daily outings with little people in tow. Designed in Melbourne, the Hooki is capable of holding up to 5kg – making it perfect for keeping your keys, handbag or your child’s backpack all secure in one place. The Hooki clips have strong adjustable velcro straps – meaning it can easily attach to any pram or stroller....
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Adorable swim hats for summer
Wear
Adorable swim hats for summer
With the warmer months approaching – you may start thinking about taking your little one to the beach, or even just letting them play around and keep cool in a kiddie pool in the backyard. A good item to have on hand is a swim hat, because even in the water we need to be thinking about sun safety. Anchor & Arrow have a range of adorable swim bucket hats that are UPF 50+. Designed in...
Cleansing Oil
Cleansing Oil
Bathtime is the perfect way to kick off your baby’s daily skincare routine. It can be a great way to calm your baby after a busy day (and often can be a good distraction as that witching sets kicks in!) and also a great signal that night – and bedtime – is near. When in the bath, we are typically thinking about cleaning our babies, but we also need to be careful that we are moisturising...
Euky Bear Baby Laundry Liquid
Euky Bear Baby Laundry Liquid
Have a sensitive skin kiddo? Then Euky Bear’s Baby Laundry Liquid is going to be your new saviour because not only is it formulated with no nasties, but it’s also hypoallergenic and kind to sensitive skin. And on top of all of that, with antibacterial Eucalyptus oil, it’s amazing at getting out all the stains on your little one’s clothes, bedding and soft toys – without harsh...
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Culture x parenthood

1 in 10 dads struggle with postpartum depression and anxiety, so why don’t we talk about it more?
Lifestyle
1 in 10 dads struggle with postpartum depression and anxiety, so why don’t we talk about it more?
Having children is an incredible journey that brings both immense joy and unexpected challenges. While we often talk about postpartum depression in mothers, it’s important to remember that fathers can also experience depression during the early stages of parenthood. Paternal depression, also known as postnatal depression in men, is a very real and significant mental health issue that deserves...
‘How exclusively pumping saved my breastfeeding journey’
Baby
‘How exclusively pumping saved my breastfeeding journey’
When I found out that I was pregnant with my first baby, the only thought I had about breastfeeding was “I’m going to breastfeed” and that was it. Simple. I never gave it another thought throughout the entire pregnancy.
“What’s a bump shot?” 20 things no one tells you about second-time pregnancies
Pregnancy
“What’s a bump shot?” 20 things no one tells you about second-time pregnancies
The first time you fall pregnant, there is so much excitement. Planning the nursery! Picking the pram! Buying all the cute baby clothes! Collating names! Attending the classes!
“All we’ve got is this moment!” Osher Günsberg on the biggest lesson his son Wolfie has taught him
Real Life
“All we’ve got is this moment!” Osher Günsberg on the biggest lesson his son Wolfie has taught him
When Osher Günsberg was preparing to welcome his son Wolfie back in 2019, the beloved television host noticed a huge gap in the market for parenting resources aimed at dads.
“I didn’t want loss to be a grim subject”: How Mikhailla Fitzgerald is teaching children to talk about grief
Real Life
“I didn’t want loss to be a grim subject”: How Mikhailla Fitzgerald is teaching children to talk about grief
Trigger warning: This post deals with sensitive subjects such as miscarriage and pregnancy loss. If you or someone you know has been impacted by issues raised in this story, help is always available. Please call the SANDS 24 hour support line on 1300 072 637 or visit their website here.
10% of women suffer from endometriosis globally – this is what they experience
Fertility
10% of women suffer from endometriosis globally – this is what they experience
‘Draining,’ ‘excruciating,’ and ‘isolating’. These are some of the words women use to describe the pain and trauma that come with endometriosis, a condition that affects 10% of women worldwide.
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Kiindred’s mission

Kiindred’s mission

We wake up every morning with the goal of creating a future where all parents feel confident in their parenting journey, and that no parent of child is left behind.