Like most mum-centered businesses, Kiindred evolved from the needs of a new mum. Before having children, Emmy had a pretty clear idea of how she thought her parenting journey would go – but like so many mums, she quickly realised that nothing could prepare her for the reality once she finally held that precious baby in her arms.
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We wake up every morning with the goal of creating a future where all parents feel confident in their parenting journey, and that no parent of child is left behind.