Parent with confidence

“The majority of my diet is made up of foods my kid didn’t finish.” – Carrie Underwood
Parenting like you’re divorced: The not-so-radical way to save your marriage
Parenthood
Parenting like you’re divorced: The not-so-radical way to save your marriage
I’m about to ask you to go on a little bit of a journey with me here. One that will test your...
Everything your family needs to know about the 24/25 financial year
Parenthood
Everything your family needs to know about the 24/25 financial year
We're all feeling it. Families Australia-wide are finding things a little tight, as cost of living...
When breastfeeding and perimenopause overlap
Health & Wellbeing
When breastfeeding and perimenopause overlap
Doing a quick scan of your mother’s group, it probably won’t go unnoticed that the age of new...
Lifestyle
Easy parenting hacks I wish I’d known earlier
Parents stow away all kinds of hacks. How to get their kids into the bath. How to comfort swollen, engorged boobs in the newborn days. How to hide nutrients in a child's diet when all they want is...
Health & Wellbeing
To support First Nations mothers, we need to let them take the lead
You should be able to give birth in a place that feels safe. You should be empowered to give birth in a way that aligns with your values and culture. First Nations mothers are being denied this basic...

Who are we?

Like most mum-centered businesses, Kiindred evolved from the needs of a new mum. Before having children, Emmy had a pretty clear idea of how she thought her parenting journey would go – but like so many mums, she quickly realised that nothing could prepare her for the reality once she finally held that precious baby in her arms.

About Kiindred

Check out ourProducts & Reviews

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Medela Breast Massage Oil
Care
Medela Breast Massage Oil
Many women experience breast soreness & fullness while breastfeeding their infant. The Organic Breast Massage Oil provides warming relief for sore breasts thanks to the Double Action™ of avocado oil and ginger. It is 100% natural and safe for your baby – you do not need to remove it before breastfeeding. At a glance: Warming relief for sore breasts 🥑 Relief for breastfeeding...
An extra pair of hands for your next outing…
Out & About
An extra pair of hands for your next outing…
The Hooki pram clips are an extra set of hands for helping you with your daily outings with little people in tow. Designed in Melbourne, the Hooki is capable of holding up to 5kg – making it perfect for keeping your keys, handbag or your child’s backpack all secure in one place. The Hooki clips have strong adjustable velcro straps – meaning it can easily attach to any pram or stroller....
Adorable swim hats for summer
Wear
Adorable swim hats for summer
With the warmer months approaching – you may start thinking about taking your little one to the beach, or even just letting them play around and keep cool in a kiddie pool in the backyard. A good item to have on hand is a swim hat, because even in the water we need to be thinking about sun safety. Anchor & Arrow have a range of adorable swim bucket hats that are UPF 50+. Designed in...
Cleansing Oil
Cleansing Oil
Bathtime is the perfect way to kick off your baby’s daily skincare routine. It can be a great way to calm your baby after a busy day (and often can be a good distraction as that witching sets kicks in!) and also a great signal that night – and bedtime – is near. When in the bath, we are typically thinking about cleaning our babies, but we also need to be careful that we are moisturising...
toppick-blue
Euky Bear Baby Laundry Liquid
Euky Bear Baby Laundry Liquid
Have a sensitive skin kiddo? Then Euky Bear’s Baby Laundry Liquid is going to be your new saviour because not only is it formulated with no nasties, but it’s also hypoallergenic and kind to sensitive skin. And on top of all of that, with antibacterial Eucalyptus oil, it’s amazing at getting out all the stains on your little one’s clothes, bedding and soft toys – without harsh...
Add to cart: Joey by Koala’s Baby Sorted Bundle
Sleep
Add to cart: Joey by Koala’s Baby Sorted Bundle
Kookaburra Cot Koala has just released their Joey baby sleep range, including the Kookaburra Cot, the Joey Baby Mattress and the Wombat Chest of Drawers. Trust me you don’t want to miss out on this one! The cot and mattress are both Red Nose approved for safer sleep and the entire range is made of high quality materials and has a truly timeless design that will suit any nursery or kids...
Prospan for Children
Health & Safety
Prospan for Children
There's nothing straightforward about your little one getting sick. Between pinning down the cause, tackling sleep-deprived parental panic, recording coughs for expert analysis, and one virus knocking the whole family out….it's a recipe for total overwhelm.  Prospan for Children is a naturally flavoured, clinically proven* cough medicine your child won’t throw a tantrum about. That’s...
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Culture x parenthood

1 in 10 dads struggle with postpartum depression and anxiety, so why don’t we talk about it more?
Lifestyle
1 in 10 dads struggle with postpartum depression and anxiety, so why don’t we talk about it more?
Having children is an incredible journey that brings both immense joy and unexpected challenges. While we often talk about postpartum depression in mothers, it’s important to remember that fathers can also experience depression during the early stages of parenthood. Paternal depression, also known as postnatal depression in men, is a very real and significant mental health issue that deserves...
‘How exclusively pumping saved my breastfeeding journey’
Baby
‘How exclusively pumping saved my breastfeeding journey’
When I found out that I was pregnant with my first baby, the only thought I had about breastfeeding was “I’m going to breastfeed” and that was it. Simple. I never gave it another thought throughout the entire pregnancy.
“What’s a bump shot?” 20 things no one tells you about second-time pregnancies
Pregnancy
“What’s a bump shot?” 20 things no one tells you about second-time pregnancies
The first time you fall pregnant, there is so much excitement. Planning the nursery! Picking the pram! Buying all the cute baby clothes! Collating names! Attending the classes!
“All we’ve got is this moment!” Osher Günsberg on the biggest lesson his son Wolfie has taught him
Real Life
“All we’ve got is this moment!” Osher Günsberg on the biggest lesson his son Wolfie has taught him
When Osher Günsberg was preparing to welcome his son Wolfie back in 2019, the beloved television host noticed a huge gap in the market for parenting resources aimed at dads.
“I didn’t want loss to be a grim subject”: How Mikhailla Fitzgerald is teaching children to talk about grief
Real Life
“I didn’t want loss to be a grim subject”: How Mikhailla Fitzgerald is teaching children to talk about grief
Trigger warning: This post deals with sensitive subjects such as miscarriage and pregnancy loss. If you or someone you know has been impacted by issues raised in this story, help is always available. Please call the SANDS 24 hour support line on 1300 072 637 or visit their website here.
10% of women suffer from endometriosis globally – this is what they experience
Fertility
10% of women suffer from endometriosis globally – this is what they experience
‘Draining,’ ‘excruciating,’ and ‘isolating’. These are some of the words women use to describe the pain and trauma that come with endometriosis, a condition that affects 10% of women worldwide.
‘Experiencing loss made me value each day of my pregnancy so much more…’
Real Life
‘Experiencing loss made me value each day of my pregnancy so much more…’
This is where we chat to real parents about all the real sh*t that goes down when you have little ones enter your life. From the heartwarming to the hilarious but also the hard times and heartbreak…
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Meet our Kiin Experts

Anita Birges
Home & Lifestyle

Anita Birges

Brittany Darling
Nutrition

Brittany Darling

Nutritionist
Chris Minogue
Sleep

Chris Minogue

Mothercraft Nurse
Dr Christine Catling
Healthcare

Dr Christine Catling

Paediatric Nurse
Claire Aristides
Sleep

Claire Aristides

Clinical Hypnotherapist
Dr Deb Levy
Labour & Birth

Dr Deb Levy

Emmy Samtani
Labour & Birth

Emmy Samtani

Jaimie Bloch
Healthcare

Jaimie Bloch

Clinical Psychologist
Kiindred’s mission

Kiindred’s mission

We wake up every morning with the goal of creating a future where all parents feel confident in their parenting journey, and that no parent of child is left behind.