Parent with confidence

Chris Hemsworth headshot.
โ€œMy kids are so much cooler than I am, and they're only 10 and under.โ€ โ€“ Chris Hemsworth
Lifestyle
10 gifts the Dad in your live will love
Finding the right Fatherโ€™s Day gift can feel harder than it should, especially when the person youโ€™re celebrating insists they donโ€™t need anything. Every. Single. Year.ย  The good news is...
Lifestyle
10 Fatherโ€™s Day activities for for the dad in your life
The best Fatherโ€™s Day plans arenโ€™t always the biggest ones. Sometimes itโ€™s breakfast in PJs, a family game that gets a little too competitive.ย  If youโ€™re unsure what to do this fatherโ€™s...

Who are we?

Like most mum-centered businesses, Kiindred evolved from the needs of a new mum. Before having children, Emmy had a pretty clear idea of how she thought her parenting journey would go โ€“ but like so many mums, she quickly realised that nothing could prepare her for the reality once she finally held that precious baby in her arms.

About Kiindred

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Lotions
Medela Breast Massage Oil
Many women experience breast soreness & fullness while breastfeeding their infant.ย Theย Organic Breast Massage Oilย provides warming relief for sore breasts thanks to the Double Actionโ„ข of avocado oil and ginger. It is 100% natural and safe for your baby โ€“ you do not need to remove it before breastfeeding. At a glance: Warming relief for sore breasts ๐Ÿฅ‘ย Relief for breastfeeding...
Baby Clothes
An extra pair of hands for your next outingโ€ฆ
The Hooki pram clips are an extra set of hands for helping you with your daily outings with little people in tow. Designed in Melbourne, the Hooki is capable of holding up to 5kg โ€“ making it perfect for keeping your keys, handbag or your childโ€™s backpack all secure in one place. The Hooki clips have strong adjustable velcro straps โ€“ meaning it can easily attach to any pram or stroller....
Baby Clothes
Adorable swim hats for summer
With the warmer months approaching โ€“ you may start thinking about taking your little one to the beach, or even just letting them play around and keep cool in a kiddie pool in the backyard. A good item to have on hand is a swim hat, because even in the water we need to be thinking about sun safety. Anchor & Arrow have a range of adorable swim bucket hats that are UPF 50+. Designed in...
Lotions
Cleansing Oil
Bathtime is the perfect way to kick off your babyโ€™s daily skincare routine. It can be a great way to calm your baby after a busy day (and often can be a good distraction as that witching sets kicks in!) and also a great signal that night โ€“ and bedtime โ€“ is near. When in the bath, we are typically thinking about cleaning our babies, but we also need to be careful that we are moisturising...
Baby Bath & Toilet
Euky Bear Baby Laundry Liquid
Have a sensitive skin kiddo? Thenย Euky Bearโ€™s Baby Laundry Liquidย is going to be your new saviour because not only is it formulated with no nasties, but itโ€™s alsoย hypoallergenic and kind to sensitive skin. And on top of all of that, with antibacterial Eucalyptus oil, itโ€™s amazing at getting out all the stains on your little oneโ€™s clothes, bedding and soft toys โ€“ without harsh...
Kids & Baby Gear
Add to cart: Joey by Koalaโ€™s Baby Sorted Bundle
Kookaburra Cot Koala has just released their Joey baby sleep range, including theย Kookaburra Cot, theย Joey Baby Mattressย and theย Wombat Chest of Drawers. Trust me you donโ€™t want to miss out on this one! The cot and mattress are both Red Nose approved for safer sleep and the entire range is made of high quality materials and has a truly timeless design that will suit any nursery or kids...
Baby Bath & Toilet
Prospan for Children
There's nothing straightforward about your little one getting sick. Between pinning down the cause, tackling sleep-deprived parental panic, recording coughs for expert analysis, and one virus knocking the whole family outโ€ฆ.it's a recipe for total overwhelm.ย  Prospan for Children is a naturally flavoured, clinically proven* cough medicine your child wonโ€™t throw a tantrum about. Thatโ€™s...
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Pregnancy

This is the only hospital bag checklist you’ll need

Pregnancy is quite an adventure, especially that third trimester with a baby bump messing with your centre of gravity. As the third trimester inches close, you'll begin to feel a mix of excitement, anticipation, and a lot of exhaustion! (Is hibernation a possibility at this point?)

Culture x parenthood

Lifestyle
10 gifts the Dad in your live will love
Finding the right Fatherโ€™s Day gift can feel harder than it should, especially when the person youโ€™re celebrating insists they donโ€™t need anything. Every. Single. Year.ย  The good news is that thoughtful doesnโ€™t have to mean expensive or elaborate. From handmade keepsakes to simple gifts chosen with care, these ideas help kids celebrate the dad in their lives.
Lifestyle
10 Fatherโ€™s Day activities for for the dad in your life
The best Fatherโ€™s Day plans arenโ€™t always the biggest ones. Sometimes itโ€™s breakfast in PJs, a family game that gets a little too competitive.ย  If youโ€™re unsure what to do this fatherโ€™s day, make time together the main event for the Dad in your life.
Parenthood
The ingredients in children's eye supplements: what they actually do.
Most parents read the label. Here is what the experts at Bio Island want you to know.
Health & Wellbeing
The children's eye health questions parents forget to ask
August is Children's Eye Health Month. Here are the questions worth asking at the next appointment, and the signs worth noticing before you get there.
Parenthood
Things other parents have taught us (thanks guys)
On parenting advice and tips to find your bloom, straight from the village.

Meet our Kiin Experts

Home & Lifestyle

Anita Birges

Nutrition

Brittany Darling

Nutritionist
Sleep

Chris Minogue

Mothercraft Nurse
Healthcare

Dr Christine Catling

Paediatric Nurse
Sleep

Claire Aristides

Clinical Hypnotherapist
Labour & Birth

Dr Deb Levy

Labour & Birth

Emmy Samtani

Healthcare

Jaimie Bloch

Clinical Psychologist
Kiindredโ€™s mission Kiindredโ€™s mission

Kiindredโ€™s mission

We wake up every morning with the goal of creating a future where all parents feel confident in their parenting journey, and that no parent of child is left behind.