About Kiindred - Kiindred
  • About Us

    Thanks for joining us on the Kiindred journey.
    Discover how our story began...

kiindred, our story

Our Story

I had a pretty clear idea of how I wanted to start my parenting journey, but nothing prepared me for what lay ahead once I had my precious newborn in my arms.

I remember that very moment my newborn ‘woke up’ at the 6 week mark, and this ‘go with the flow’ mum quickly realised there was a lot more I needed to learn about my baby’s needs. When researching, I noticed a lack of ‘easy to digest’ content that was targeted to the millennial parent. I didn’t have time to search, and all the information was either too ‘mumsy’ or outdated.

The parenting space hadn’t caught up with the change in generation, and the way we consumed content.

This is when the Kiindred journey began…

kiindred, emmy sign


We are the 'go-to' platform for the modern millennial parent, covering everything pregnancy, newborn, baby and toddler.


We want to ensure that all new parents feel confident in navigating the pregnancy and newborn to toddler years.


We work with experts, brands & influencers to deliver purposefully created and easy-to-digest content, specific to a child’s age.

Our Experts

We've put together a panel of experts to give expecting and new parents access to the best parenting advice available.

Our Team

We're a small team working together to make content engaging, educational and entertaining for the millennial parent.

kiindred, our team


Media Manager

kiindred, our team


Head of Product

kiindred, our team


Web Developer

kiindred, our team


Creative Lead

kiindred, our team


Senior Editor

kiindred, our team


Trends Editor

kiindred, our team



kiindred, our team


Head of Content

kiindred, our team


Head of Technology

kiindred, our team


App Developer

Looking to advertise?

Get your brand in front of engage millennial parents.

read more

Check out our Products

Find out more about Kiindred's range of products.

view products