About - Kiindred
kiindred about

About Us

Meet the family...

Like most mum-centered businesses, Kiindred evolved from the needs of a new mum. Before having children, Emmy had a pretty clear idea of how she thought her parenting journey would go - but like so many mums, she quickly realised that nothing could prepare her for the reality once she finally held that precious baby in her arms. "I noticed a lack of easy-to-digest content that was targeted to the millennial parent - me. I didn't have time to search for the answer, and all the information was either too 'mumsy' or outdated. The parenting space hadn't caught up with the change in generation, and the way we consumed content."

This is when the Kiindred journey began

kiindred about sabir
Co-Founder & Head of Content

Emmy Samtani

I had a pretty clear idea of how I wanted to start my parenting journey, but nothing prepared me for what lay ahead once I had my precious newborn in my arms.

I remember that very moment my newborn 'woke up' at the 6 week mark, and this 'go with the flow' mum quickly realised there was a lot more I needed to learn about my baby's needs. "New parents are often bombarded with so much information and opinions, that it can be overwhelming and downright confusing knowing who to trust. I knew there was an easier way!"

Emmy
kiindred about sabir
Co-Founder & Head of Product

Sabir Samtani

Life was pretty cruisy before our little ones were born I thought I was prepared for it, but who was I kidding. While dad does get the easier part, nothing can prepare you for what's about to come. Would I swap it...never. I remember we had our eldest daughter away for the weekend with family. She's the leader of the pack, the one who gets up to mischief and turns the house upside down. She influences the other two. With her away, calm took over our home. We both loved it (for a few minutes), and then we wished we had her back. Parenting might be tough and all that, but you wouldn't have it any other way.

Sabir

Meet the Team

kiindred team

Brandon

Creative Lead
kiindred team

Chloe

Content Producer
kiindred team

Deandra

Designer
kiindred team

Diego

Developer
kiindred team

Erin

Campaign Manager
kiindred team

Gerri

Digital Strategist
kiindred team

Jassa

Technology Lead
kiindred team

Jess

Editor
kiindred team

Lisa

Designer
kiindred team

Tyler

Designer
kiindred team

Yarna

Brand Partnerships Manager

Sign up image heart

Don't miss a thing!

Stay in the loop on all things parenthood as we share tips, hacks, products, inspo & everything in between. We promise not to clutter your inbox.