About Us

Co-Founder & Head of Content

Emmy Samtani

I had a pretty clear idea of how I wanted to start my parenting journey, but nothing prepared me for what lay ahead once I had my precious newborn in my arms.

I remember that very moment my newborn 'woke up' at the 6 week mark, and this 'go with the flow' mum quickly realised there was a lot more I needed to learn about my baby's needs. "New parents are often bombarded with so much information and opinions, that it can be overwhelming and downright confusing knowing who to trust. I knew there was an easier way!"

Emmy

Co-Founder & Head of Product

Sabir Samtani

Life was pretty cruisy before our little ones were born I thought I was prepared for it, but who was I kidding. While dad does get the easier part, nothing can prepare you for what's about to come. Would I swap it...never. I remember we had our eldest daughter away for the weekend with family. She's the leader of the pack, the one who gets up to mischief and turns the house upside down. She influences the other two. With her away, calm took over our home. We both loved it (for a few minutes), and then we wished we had her back. Parenting might be tough and all that, but you wouldn't have it any other way.

Sabir