Supporting the Modern Parent through Fertility, Pregnancy and Parenthood

“My kids are so much cooler than I am, and they're only 10 and under.” – Chris Hemsworth

Health & Wellness

The big question: Are vaccinations safe for pregnancy?

Pregnancy shifts everything. Food shopping takes twice as long. Googling baby names becomes a...

Development

How to encourage your toddler to talk

When my toddler started talking, I joked with my husband that I now had my own Man Friday - you...

Parenthood

Adolescence: Another reason to rethink giving your kid a phone

Like many parents, I sat down to watch Adolescence on Netflix and felt my heart sink. It’s raw....

Health & Wellbeing

Meet the Aussie-made smart ring rewriting the rules of women’s health

When you think of wearable health tech, your mind jumps to step counts, stress scores, or sleep stats. But for a growing number of women, those features miss the mark.

Health & Wellness

Understanding CMV and its potential risks in pregnancy

When you are planning to start your family or in the early stages of your pregnancy, you will be given advice about how to keep you and your baby healthy. However, very few women receive information...

Who are we?

Like most mum-centered businesses, Kiindred evolved from the needs of a new mum. Before having children, Emmy had a pretty clear idea of how she thought her parenting journey would go – but like so many mums, she quickly realised that nothing could prepare her for the reality once she finally held that precious baby in her arms.

About Kiindred

Lifestyle

3 things to do when there’s nothing to do

Whether it’s a rainy day, that ‘boring’ hour before dinner and bath, or you’re in desperate...

Entertainment Technology

The best '90s kids' movies to watch with your kids in 2025

As a child of the nineties myself, I might be biased, but it really felt like a golden age for...

Parenthood

Family day care versus long day care: Which one’s right for your kid?

Once upon a time, choosing childcare was a matter of waltzing through the neighbourhood and into your nearest centre (where you'd have a guaranteed spot). Nowadays, we're registering our interest before our little ones even arrive earthside.

Lifestyle

Daycare bag guide: How to choose and organise the perfect bag

Getting everyone out the door in the morning is a daily miracle. Between the “Where’s my shoe?” saga and the cold toast on the run, there’s not a lot of time (or patience) left for last-minute packing.

Baby Names

Country Girl Names for Babies

One of the most exciting (and challenging!) parts about expecting a tiny human is what on earth you'll call them. That string of letters is going to represent whoever your baby becomes.

Celebrations

What is NAIDOC Week for Kids: Culture, Stories & Celebration

The first Sunday of July kicks off NAIDOC week, an annual celebration of Aboriginal and Torres Strait culture.

Health & Safety

Everything you need to know about the Child Dental Benefits Schedule

Getting your kid into the dentist’s chair isn’t always the easiest task. We often have to rely on the promise of TV, toys, stickers and (counterintuitively) sweets to get the job done.

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Lotions

Medela Breast Massage Oil

Many women experience breast soreness & fullness while breastfeeding their infant. The Organic Breast Massage Oil provides warming relief for sore breasts thanks to the Double Action™ of avocado oil and ginger. It is 100% natural and safe for your baby – you do not need to remove it before breastfeeding. At a glance: Warming relief for sore breasts 🥑 Relief for breastfeeding...

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Baby Clothes

An extra pair of hands for your next outing…

The Hooki pram clips are an extra set of hands for helping you with your daily outings with little people in tow. Designed in Melbourne, the Hooki is capable of holding up to 5kg – making it perfect for keeping your keys, handbag or your child’s backpack all secure in one place. The Hooki clips have strong adjustable velcro straps – meaning it can easily attach to any pram or stroller....

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Baby Clothes

Adorable swim hats for summer

With the warmer months approaching – you may start thinking about taking your little one to the beach, or even just letting them play around and keep cool in a kiddie pool in the backyard. A good item to have on hand is a swim hat, because even in the water we need to be thinking about sun safety. Anchor & Arrow have a range of adorable swim bucket hats that are UPF 50+. Designed in...

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Lotions

Cleansing Oil

Bathtime is the perfect way to kick off your baby’s daily skincare routine. It can be a great way to calm your baby after a busy day (and often can be a good distraction as that witching sets kicks in!) and also a great signal that night – and bedtime – is near. When in the bath, we are typically thinking about cleaning our babies, but we also need to be careful that we are moisturising...

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Baby Bath & Toilet

Euky Bear Baby Laundry Liquid

Have a sensitive skin kiddo? Then Euky Bear’s Baby Laundry Liquid is going to be your new saviour because not only is it formulated with no nasties, but it’s also hypoallergenic and kind to sensitive skin. And on top of all of that, with antibacterial Eucalyptus oil, it’s amazing at getting out all the stains on your little one’s clothes, bedding and soft toys – without harsh...

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Kids & Baby Gear

Add to cart: Joey by Koala’s Baby Sorted Bundle

Kookaburra Cot Koala has just released their Joey baby sleep range, including the Kookaburra Cot, the Joey Baby Mattress and the Wombat Chest of Drawers. Trust me you don’t want to miss out on this one! The cot and mattress are both Red Nose approved for safer sleep and the entire range is made of high quality materials and has a truly timeless design that will suit any nursery or kids...

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Baby Bath & Toilet

Prospan for Children

There's nothing straightforward about your little one getting sick. Between pinning down the cause, tackling sleep-deprived parental panic, recording coughs for expert analysis, and one virus knocking the whole family out….it's a recipe for total overwhelm. Prospan for Children is a naturally flavoured, clinically proven* cough medicine your child won’t throw a tantrum about. That’s...

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If you're navigating pregnancy and parenting and need someone on speed dial, the Kiindred App is your best friend right when you need them most!

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Culture x parenthood

Lifestyle

1 in 10 dads struggle with postpartum depression and anxiety, so why don’t we talk about it more?

Having children is an incredible journey that brings both immense joy and unexpected challenges. While we often talk about postpartum depression in mothers, it’s important to remember that fathers can also experience depression during the early stages of parenthood. Paternal depression, also known as postnatal depression in men, is a very real and significant mental health issue that deserves...

Baby

‘How exclusively pumping saved my breastfeeding journey’

When I found out that I was pregnant with my first baby, the only thought I had about breastfeeding was “I’m going to breastfeed” and that was it. Simple. I never gave it another thought throughout the entire pregnancy.

Pregnancy

How Does the Second Pregnancy Differ From the First?

The first time you fall pregnant, there is so much excitement. Planning the nursery! Picking the pram! Buying all the cute baby clothes! Collating names! Attending the classes!

Real Life

“All we’ve got is this moment!” Osher Günsberg on the biggest lesson his son Wolfie has taught him

When Osher Günsberg was preparing to welcome his son Wolfie back in 2019, the beloved television host noticed a huge gap in the market for parenting resources aimed at dads.

Real Life

“I didn’t want loss to be a grim subject”: How Mikhailla Fitzgerald is teaching children to talk about grief

Trigger warning: This post deals with sensitive subjects such as miscarriage and pregnancy loss. If you or someone you know has been impacted by issues raised in this story, help is always available. Please call the SANDS 24 hour support line on 1300 072 637 or visit their website here.

Fertility

10% of women suffer from endometriosis globally – this is what they experience

‘Draining,’ ‘excruciating,’ and ‘isolating’. These are some of the words women use to describe the pain and trauma that come with endometriosis, a condition that affects 10% of women worldwide.

Real Life

‘Experiencing loss made me value each day of my pregnancy so much more…’

This is where we chat to real parents about all the real sh*t that goes down when you have little ones enter your life. From the heartwarming to the hilarious but also the hard times and heartbreak…

Meet our Kiin Experts

Home & Lifestyle

Kiindred’s mission

We wake up every morning with the goal of creating a future where all parents feel confident in their parenting journey, and that no parent of child is left behind.

About Kiindred