Parent with confidence

Carrie Underwood
“The majority of my diet is made up of foods my kid didn’t finish.” – Carrie Underwood
Kids Activities & Learning
Top learning games for kids to make education fun
If you've ever tried getting your kids to sit down for an "educational moment," you know that...
Baby
The signs of separation anxiety in babies at night
Parenting can sometimes feel like navigating a maze, especially when it comes to those late-night...
Parenthood
Newborns: Experience breeds confidence
Where do you find confidence, when you have no confidence at all? How do you harness a feeling of...
Baby Names
These are the banned names in Australia (and we can see why)
It’s about time to pick a name for your precious new bub, and you can’t wait to look through the endless lists of baby names to find the perfect one.
Parenthood
What’s the best parenting style? Here’s what the research says
Parenting is one of the most complex and rewarding jobs in the world, yet there’s no rulebook holding our hand.

Who are we?

Like most mum-centered businesses, Kiindred evolved from the needs of a new mum. Before having children, Emmy had a pretty clear idea of how she thought her parenting journey would go – but like so many mums, she quickly realised that nothing could prepare her for the reality once she finally held that precious baby in her arms.

About Kiindred

Check out ourProducts & Reviews

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Lotions
Medela Breast Massage Oil
Many women experience breast soreness & fullness while breastfeeding their infant. The Organic Breast Massage Oil provides warming relief for sore breasts thanks to the Double Action™ of avocado oil and ginger. It is 100% natural and safe for your baby – you do not need to remove it before breastfeeding. At a glance: Warming relief for sore breasts 🥑 Relief for breastfeeding...
Baby Clothes
An extra pair of hands for your next outing…
The Hooki pram clips are an extra set of hands for helping you with your daily outings with little people in tow. Designed in Melbourne, the Hooki is capable of holding up to 5kg – making it perfect for keeping your keys, handbag or your child’s backpack all secure in one place. The Hooki clips have strong adjustable velcro straps – meaning it can easily attach to any pram or stroller....
Baby Clothes
Adorable swim hats for summer
With the warmer months approaching – you may start thinking about taking your little one to the beach, or even just letting them play around and keep cool in a kiddie pool in the backyard. A good item to have on hand is a swim hat, because even in the water we need to be thinking about sun safety. Anchor & Arrow have a range of adorable swim bucket hats that are UPF 50+. Designed in...
Lotions
Cleansing Oil
Bathtime is the perfect way to kick off your baby’s daily skincare routine. It can be a great way to calm your baby after a busy day (and often can be a good distraction as that witching sets kicks in!) and also a great signal that night – and bedtime – is near. When in the bath, we are typically thinking about cleaning our babies, but we also need to be careful that we are moisturising...
Baby Bath & Toilet
Euky Bear Baby Laundry Liquid
Have a sensitive skin kiddo? Then Euky Bear’s Baby Laundry Liquid is going to be your new saviour because not only is it formulated with no nasties, but it’s also hypoallergenic and kind to sensitive skin. And on top of all of that, with antibacterial Eucalyptus oil, it’s amazing at getting out all the stains on your little one’s clothes, bedding and soft toys – without harsh...
Kids & Baby Gear
Add to cart: Joey by Koala’s Baby Sorted Bundle
Kookaburra Cot Koala has just released their Joey baby sleep range, including the Kookaburra Cot, the Joey Baby Mattress and the Wombat Chest of Drawers. Trust me you don’t want to miss out on this one! The cot and mattress are both Red Nose approved for safer sleep and the entire range is made of high quality materials and has a truly timeless design that will suit any nursery or kids...
Baby Bath & Toilet
Prospan for Children
There's nothing straightforward about your little one getting sick. Between pinning down the cause, tackling sleep-deprived parental panic, recording coughs for expert analysis, and one virus knocking the whole family out….it's a recipe for total overwhelm.  Prospan for Children is a naturally flavoured, clinically proven* cough medicine your child won’t throw a tantrum about. That’s...
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Pregnancy

This is the only hospital bag checklist you’ll need

Pregnancy is quite an adventure, especially that third trimester with a baby bump messing with your centre of gravity. As the third trimester inches close, you'll begin to feel a mix of excitement, anticipation, and a lot of exhaustion! (Is hibernation a possibility at this point?)

Culture x parenthood

Lifestyle
1 in 10 dads struggle with postpartum depression and anxiety, so why don’t we talk about it more?
Having children is an incredible journey that brings both immense joy and unexpected challenges. While we often talk about postpartum depression in mothers, it’s important to remember that fathers can also experience depression during the early stages of parenthood. Paternal depression, also known as postnatal depression in men, is a very real and significant mental health issue that deserves...
Baby
‘How exclusively pumping saved my breastfeeding journey’
When I found out that I was pregnant with my first baby, the only thought I had about breastfeeding was “I’m going to breastfeed” and that was it. Simple. I never gave it another thought throughout the entire pregnancy.
Pregnancy
“What’s a bump shot?” 20 things no one tells you about second-time pregnancies
The first time you fall pregnant, there is so much excitement. Planning the nursery! Picking the pram! Buying all the cute baby clothes! Collating names! Attending the classes!  
Real Life
“All we’ve got is this moment!” Osher Günsberg on the biggest lesson his son Wolfie has taught him
When Osher Günsberg was preparing to welcome his son Wolfie back in 2019, the beloved television host noticed a huge gap in the market for parenting resources aimed at dads.
Real Life
“I didn’t want loss to be a grim subject”: How Mikhailla Fitzgerald is teaching children to talk about grief
Trigger warning: This post deals with sensitive subjects such as miscarriage and pregnancy loss. If you or someone you know has been impacted by issues raised in this story, help is always available. Please call the SANDS 24 hour support line on 1300 072 637 or visit their website here.
Fertility
10% of women suffer from endometriosis globally – this is what they experience
‘Draining,’ ‘excruciating,’ and ‘isolating’. These are some of the words women use to describe the pain and trauma that come with endometriosis, a condition that affects 10% of women worldwide.
Real Life
‘Experiencing loss made me value each day of my pregnancy so much more…’
This is where we chat to real parents about all the real sh*t that goes down when you have little ones enter your life. From the heartwarming to the hilarious but also the hard times and heartbreak…
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A destination focused on learning through play..

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Meet our Kiin Experts

Home & Lifestyle

Anita Birges

Nutrition

Brittany Darling

Nutritionist
Sleep

Chris Minogue

Mothercraft Nurse
Healthcare

Dr Christine Catling

Paediatric Nurse
Sleep

Claire Aristides

Clinical Hypnotherapist
Labour & Birth

Dr Deb Levy

Labour & Birth

Emmy Samtani

Healthcare

Jaimie Bloch

Clinical Psychologist
Kiindred’s mission Kiindred’s mission

Kiindred’s mission

We wake up every morning with the goal of creating a future where all parents feel confident in their parenting journey, and that no parent of child is left behind.