Behind the brand

Behind the brand

About

Behind the brand
Teaching our children mindfulness and compassion through play
Growing up in the United States with Indonesian parents who refused to speak English, saw Via Tendon grow up...
Behind the brand
The brother-sister duo who turn your child’s artwork into jewellery
There are usually two types of parents – those who keep every artwork, painted rock, family portrait and...
Behind the brand
Behind The Brand: Carolina Lifestyle by Carolina Giraldo
At eight months pregnant with her second child, Carolina Giraldo was bedridden with stress. With her fashion...
Behind the brand
A ray of sartorial sunshine! Inside Kate Hunter’s adorable unisex kid’s clothing range, Sonny Label
Kate with her two boys, Banks and Zephr. Ask any boy parent and they’ll quickly confirm that boys’ clothing is nowhere near as fun as the girl stuff. Why is…
Behind the brand
Olympic champion Lydia Lassila on how her biggest tragedy became her business inspiration
“In hospital, the nurse handed me a frozen condom to shove in my knickers, and my instant reaction was, “surely we deserve better than this!”. *Cue lightbulb moment*– Lydia Lassila