We asked, you answered! Here’s the number one feature parents want when buying a pram

Emmy Samtani
Emmy Samtani
Emmy is the founder of Kiindred and mother to 3 little ones. Over the last 4 years, she has worked with some of the most credible experts in the parenting space and is a keen contributor on all things parenthood.
Created on Oct 23, 2023 · 4 mins read

When you find out you’re pregnant, it’s often not until you start purchasing all the things your baby needs that it hits home you’re actually going to be responsible for a tiny human! And one of the most important purchases you’re going to make is a pram. In those early newborn days and beyond, there’s nothing better than pounding the pavement as your baby (hopefully) sleeps. It doesn’t matter how bad a sleep you had the night before, there’s something so powerful about getting outside, soaking up some vitamin D and going for a walk.

A pram is one of those big-ticket items that can take months of research to decide which one you’re going to land on. To help make the process easier, we teamed up with Bugaboo and asked the Kiindred community for their best advice when shopping for a pram – because no one knows prams quite like those who are using them day in and day out!

We picked your brain for all your best tips, tricks and advice you’ve learned along the way, your favourite features and the things you can’t live without when you’re on the go with your little one. And now, the results from our Instagram poll are in and there’s so much helpful information to guide parents who are about to start the pram shopping process.

The Bugaboo x Kiindred Instagram survey results:

When it comes to the number one feature you look for in a pram, engineering was the top priority with 36% of you agreeing it’s a non-negotiable. While durability was the second most important feature at 31%, this was followed by safety and aesthetics, both scoring 17%.

When we asked the Kiindred parents what their favourite pram feature is, it was a no-brainer with 45% of you voting for an easy-to-fold model because let’s face it, we’ve all battled with trying to fold up clunky prams before and it’s not pretty. 31% of you wanted a pram that transitions from the newborn stage to the toddler phase, while storage space came in at 23%, and only 1% of parents were concerned about having a pram that is easy to clean.

Your number one pram pet peeve was something we can all relate to – when your pram doesn’t fit in the boot (seriously, is there anything more frustrating than a crying baby waiting for you to get in the car but you’re stuck battling it out with your pram?) with 28% of you voting on this annoying issue. While 26% of you don’t like it when your pram is too heavy, 24% of you aren’t pleased when it’s hard to maneuver and 22% don’t like it when there’s not enough storage space.

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As for how much time and research our readers put into their all-important pram purchase, the overwhelming majority of you are avid planners with 56% of you looking to online reviews and product features to help inform your decision. Meanwhile, 26% of you preferred to use word of mouth from fellow mums, while 11% of you sought in-store advice. A small fraction of you (just 8%,) winged it and didn’t do any research.

Similarly, 36% of you didn’t find pram shopping hard instead choosing to research your decision for months and nailing your final choice. 22% of you bought the first pram you saw, while 28% of our audience found the process hard. Sadly 14% of our audience had buyer’s remorse and weren’t happy with their choice.


When it comes to budget, 45% of our audience were comfortable spending between $300-$1000, 33% landed on the $1000-$1500 range, 18% were happy to spend $1500+ and 4% were in the 0-$300 range.

Making sure your pram is kitted out with all the helpful accessories which make life easier was also important another factor with 50% of our readers adding a cupholder (because coffee ☕), 21% of you purchased a pram caddy, another 21% splurged on a designer pram caddy and 8% bought a skateboard add-on for your toddler.


To finish our survey, we asked you for your wise words of wisdom when it comes to buying a pram and your hot tips were invaluable.

“Test your ability to fold the pram and lift it into your car. Don’t underestimate the space you need,” @nat.solanki shared.

“Lift it. You’ve gotta be able to lift it into the car boot,” @jaejaennnnn agreed about testing out if you can lift the pram before buying it.

“Invest. Especially if you’re having more than one baby. Buy well, buy once,” @jager_mead said.

While @kaeetajaye is all about getting help from friends who have done all the leg work already. “Talk to friends that have done it all already.”

Deciding which pram you want to invest in isn’t always a quick or easy decision to make. There are so many things to consider from budget to longevity, key features and of course safety. But these fascinating insights from our survey should hopefully help guide your decision-making process. Happy shopping (and happy walking!)

This is a paid partnership between Kiindred x Bugaboo.

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