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Should gendered items for kids become a thing of the past?

Nikki Stevenson

Nikki Stevenson

Nikki is a parenting writer and a mom to three wild boys who keep her on her toes (and occasionally make her question her sanity). With over 15 years of experience in the parenting industry, she has more tips and tricks than Mary Poppins on speed dial. When she's not typing away at her keyboard, you can find her sipping on coffee, hiding in the bathroom for five minutes of...
Created on Oct 30, 2023 · 5 mins read

There’s a certain déjà vu to walking into a children’s store. A barrage of blues and pinks assail your senses, each colour mapped to a specific gender. Trucks for boys and dolls for girls – an age-old script playing out in front of us. But what if we could flip the script? Should we finally start questioning if we still need to live in a world where our children’s interests are pre-determined by their gender? We want to take a closer look at this subject, exploring its historical context, the societal implications and the shifts in the narrative that are starting to emerge.

Encouraging the freedom to be


Ultimately, the move towards phasing out gendered items for kids is about fostering a world where every child has the freedom to be themselves. We need to create an environment where our children are free to explore their interests and passions without feeling constrained by outdated norms. By letting go of rigid gender rules, we allow our children the freedom to discover their true selves and realise their potential.

Phasing out gendered items for kids is more than a trend – it’s a movement towards a more inclusive and accepting world. The decisions we make today, how we raise our children, and the values we instil in them are all steps towards that future. As we walk this path, we must remember that the goal is not to create an ungendered world, but a world where gender does not limit our children’s potential. After all, isn’t that what we all want for our kids – the freedom to be their authentic selves?

The role of parents and educators


Parents and educators play an essential role in this transition towards a less gendered world.

To encourage a shift away from gendered items, it’s important that both parents and educators consciously avoid reinforcing stereotypical gender roles. Creating an environment where all forms of play are valued, and encouraging children to question and challenge gender stereotypes they may encounter, will go a long way towards nurturing a generation that doesn’t feel bound by gender stereotypes.


The role of media and pop culture


Media and pop culture significantly shape gender perceptions and stereotypes. Children’s books, movies, and television shows often portray characters in traditional gender roles, further reinforcing the divide. Advocates for gender-neutral items argue for more diverse representation in children’s media, with characters who break the mould of conventional gender roles and stereotypes. By offering children a broader range of role models, we can help them understand that their potential isn’t limited by their gender.


Embracing masculinity and femininity


In the pursuit of a more inclusive world, it’s important to acknowledge that embracing gender-neutral items doesn’t mean erasing masculinity and femininity altogether. The goal is not to eliminate the concept of gender or discourage children from exploring their identities within the spectrum of masculinity and femininity. Instead, it’s about challenging the narrow confines of what is traditionally considered “masculine” or “feminine” and allowing for a more fluid expression of gender.

Recognising and celebrating both masculinity and femininity helps children understand and appreciate the diverse range of qualities, traits, and interests that exist across the gender spectrum. Providing children with a wide range of options and opportunities enables them to explore and express themselves authentically, embracing the aspects of their identity that resonate with them.

It’s crucial to foster an environment where children feel comfortable expressing themselves, regardless of societal expectations. This means encouraging boys to explore their sensitive and nurturing sides and allowing girls to embrace their strength and assertiveness. By breaking free from rigid gender stereotypes, we create space for children to fully embrace their unique personalities, strengths, and interests.

By promoting a more inclusive understanding of gender, we can empower children to be their authentic selves and cultivate a society that celebrates and values the diversity of identities and experiences.

The changing paradigm


With changing times, there’s a growing consensus among parents, educators, and psychologists that offering a variety of toys to children, regardless of their gender, can benefit their overall development. This approach allows kids to learn and grow by exploring a wide array of interests and activities, broadening their horizons beyond the stereotypical confines of their gender. Several studies support this approach, noting that children who are allowed to play with various toys demonstrate greater adaptability, creativity, and problem-solving skills.

One of the most empowering experiences we can offer our children is the freedom of choice. Allowing children to choose their interests beyond societal gender norms encourages them to develop their unique identities. A boy who plays with dolls develops nurturing and empathetic characteristics, while a girl building with blocks enhances her spatial skills and problem-solving abilities. The focus should be on fostering a holistic skill set that transcends the barriers of gender stereotypes, ensuring balanced development. By doing so, we encourage children to become well-rounded individuals.

The issue with gendered items


Over time, the distinction of gender-specific items has started to come under scrutiny. Critics argue that these practices may limit children’s experiences and learning opportunities. By pushing toys or interests based on gender, are we pigeonholing our children into societal roles and expectations? Could these early influences be subtly informing their perception of what they can or cannot be, based on their gender?

The impact of gendered items goes beyond childhood, significantly shaping society and reinforcing stereotypes. Studies suggest that gender-specific toys can contribute to a division of roles and interests that extend into adulthood. For instance, the separation of toys into ‘creative’ and ‘scientific’ often sees girls directed towards the former and boys towards the latter, possibly influencing future career choices. This kind of early-age gender typing can restrict opportunities and potential, limiting the horizons of what each gender can explore. How often does society criticise men for not doing household chores and home cooking, but the same society ensures that toy kitchens and miniature clean-up tools are geared towards little girls, not boys?

The history of gendered items


The dichotomy of ‘blue for boys and pink for girls’ has a fascinating yet surprising history.

A hundred years ago, there were actually no strict rules for which colours were assigned to each gender. In fact, some retailers and publications even recommended the opposite – blue for girls and pink for boys. Fast forward to the present day, and these gender colour codes seem to have become cemented in our societal consciousness, shaping our children’s worlds in more ways than one. This colour differentiation extends to toys, clothing and just about everything else we buy for our children.

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