Kids don’t need designer clothes. You can make their wardrobe cute and kid-friendly

Marie Stambe
Marie Stambe
Marie is an emerging writer who loves all things content creation. From her Italian heritage to her deep-rooted passions (fashion, beauty, lifestyle, and fun), Marie harnesses the power of personal experiences to write stories that are #relatable and easy to digest. Because who has the time?
Created on Jun 05, 2024 · 5 mins read

First things first - kids are just cute by default. Whether they’re decked out in Gucci or running around in neon light-up sneakers, they’re going to tick the ‘adorable’ box. Especially in the eyes of a parent, because even as tiny alien-looking babies, you believed no human has been that perfect (rose-coloured glasses, am I right?).

But then enter celebrities, reality TV, and social media trends that show off kids who look more high-end than your entire wardrobe put together.  

A standard has been set that glamorises designer brands as the epitome of fashion and sophistication. We see them parading their children in head-to-toe luxury labels, and suddenly, the world as we know it has undergone a shift. This is the bare minimum. The new norm. So it’s safe to say, the pressure is definitely high.

But dressing your kids like mini-celebrities a) doesn’t necessarily make them fashionable, and b) ruins the joy of dressing up however they want – which you only really get as a kid. 

Instead, there’s a way in that still hits the cuteness mark, has an elevated feel (as in – makes them seem more put together than they are), and doesn’t cost a couple thousand. That’s what we’re running you through.

Age-appropriate clothing brands your kid will rock

Country road

Country Road offers timeless and effortlessly chic clothing for kids, perfect for creating classic and sophisticated looks. Their designs focus on quality fabrics, clean lines, and subtle details, ensuring durability and comfort for your little ones. From cosy knitwear to stylish denim and adorable accessories, Country Road has everything you need to dress your kids in understated elegance.


Seed is known for its contemporary and on-trend clothing for children, blending quality craftsmanship with fashion-forward designs. With a focus on modern silhouettes, playful prints, and vibrant colors, Seed offers a diverse range of clothing that allows kids to express their individual style. From casual everyday wear to special occasion outfits, Seed has something for every occasion, making it a go-to destination for fashion-conscious parents.


Zara Kids combines high fashion with affordability, offering a wide range of trendy and stylish clothing for children of all ages. Whether it’s runway-inspired pieces or timeless everyday essentials, Zara Kids caters to diverse tastes and preferences, allowing kids to experiment with their personal style. With a constant influx of new arrivals and seasonal collections, Zara Kids ensures that your little ones are always dressed in the latest trends with a slightly better price tag.


H&M Kids is synonymous with affordable fashion that doesn’t compromise on style or quality. With a diverse range of clothing and accessories for kids of all ages, H&M offers something for everyone and everything. It’s fitted out (get it?) in prints and vibrant colors through to timeless basics and eco-conscious options, H&M Kids makes it easy to dress your kids in stylish and sustainable outfits. 

Decjuba Kids

Decjuba Kids brings the latest fashion trends to children’s clothing, offering fresh and contemporary pieces for the fashion-forward young ones. With a focus on quality fabrics and modern designs, Decjuba Kids empowers kids to express their individuality and confidence through their clothing choices. From casual streetwear to chic party outfits, Decjuba Kids caters to children who appreciate cutting-edge style and want to stand out from the crowd.

Industrie Kids

Industrie Kids offers cool and edgy clothing for kids who dare to be different. Inspired by urban streetwear and alternative fashion, Industrie Kids features rugged denim, graphic tees, and statement pieces that exude attitude and personality. With a focus on comfort and durability, this brand is perfect for active kids who want to look effortlessly cool while exploring the world around them.


Trotters is a delightful destination for whimsical and playful children’s clothing that captures the essence of childhood joy. With charming designs and adorable prints, Trotters celebrates the magic of imagination and creativity, offering clothing that sparks curiosity and wonder. From cosy pajamas to enchanting dresses and quirky accessories, Trotters ensures that kids can express their unique personalities with style and flair.

Cotton on Kids 

Cotton On Kids specialises in trendy and stylish children’s fashion, offering a diverse range of clothing that blends comfort with contemporary aesthetics. 

They have vibrant graphic tees. chic denim and playful dresses, and their collections are designed to let kids showcase their individuality with confidence. By prioritising quality craftsmanship and on-trend designs, they ensure that every piece is both fashionable and functional. With Cotton On Kids, dressing your little ones in the latest styles has never been easier or more fun!

The bigger picture of kid fashion

If the above options still feel a little steep for your child who regularly gets dinner all over their shirt – don’t sleep on classic Australian stores such as Big W, Kmart, and Target. They’ve seriously upped their game in recent years, with plenty of cute outfits to prove it. 

And for the parents who don’t have time to browse 10 stores just to create one outfit, that’s also completely fine. One session in David Jones or Myer gives you access to heaps of brands all at once – the perks of a good ‘ol department store.

Plus, with online shopping becoming increasingly popular, you can explore a wide range of options from the comfort of your own home, making it easier than ever to find the perfect pieces for your little ones. 

Wrapping it up

Dressing children should not be a stressful job. Thanks to their naturally vibrant and playful nature (and inherit cuteness), they don’t need much to stand out or feel special, especially not designer labels that have no meaning to them. 

So let’s all ditch the designer dressing and focus on making kids look cute in a way that’s as practical as it is cute, and, above all, authentic. Because when it comes down to it, the most fashionable thing a child can wear is a genuine smile and a heart full of confidence (cheesy, but true). 

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