There is nothing that brings on mum guilt more than working from home with a toddler in tow. As I am writing this, my eldest child just asked me “how much longer do you need to work for mama?” followed by “Oh… 10 minutes is a long time!” Cue. Instant. Guilt. The best explanation I could offer her was “Mama has to work so she can buy you nice things”… but that really didn’t cut...
There are often a lot of questions thrown around the online parenting forums when it comes to car seats and everyone will have an opinion on the when, what and hows… look at any post from an influencer showing their child in a carseat and you will no doubt see the ‘online safety experts’ pulling them up on something that doesn’t look right. It’s pretty common knowledge that by law, all children must be safely...
Brought to you by the Kiindred Editors.
Our team are committed to researching and writing on all the things we know you will want to know about, at each stage of your pregnancy and parenthood journey.
Meet Fiona. Mum of two beautiful boys and the Founder of bake believe.
It’s what I like to call the ‘Marley Spoon‘ of baking. Perfectly packaged boxes of baking essentials, delivered to your door, so that you can pull off a masterpiece for your little one’s special occasion – whether you are a seasoned baker or not!
I first met Fiona over instagram and was lucky enough to receive one of her clever packages right before Christmas. It was beautifully wrapped and came complete with a recipe card and all the accessories you would need to complete your creation. My eldest was so excited unboxing it all, that she immediately wanted to jump into the kitchen.
Tell us your story, how did you get started?
My story is a little different, a little unexpected. It started years ago, but it’s not until now that I found a way to share it with the world.
From a young age, I had dreamed of being an Australian Olympic skier. It felt real and possible, until self-doubt kicked in. Being told by my coach not to cross the finish line as I wasn’t performing at my best, all to protect his pride, squashed more than just my dream, it shattered my confidence.
I was 15 when this event unfolded, competing in an international ski race in Austria. Maybe it was because I couldn’t speak German, or maybe it was because I never talked about it with anyone after the event, or both, but it took a few years to really understand the significance of what had happened that day. It was the day I stopped believing in myself and my dreams, and it impacted my life in so many ways outside of skiing.
bake believe is my little way of sharing with the world that the greatest gift you can give yourself and your children is positive self-belief.
Fast forward to April 2017, fresh into motherhood, a genuine disaster unfolded in the kitchen in my attempt to make a magical cake for my son’s first birthday. Flour everywhere, sinking cake, kids complaining – divorce worthy, almost!
Like many Australian mums, I have many wonderful memories of my parents baking incredible cakes from the iconic Australian Woman’s Weekly Children’s Birthday Cake Book, but in today’s mayhem of juggling work and family life, attempts to recreate these masterpieces for our own children can be stressful, as we’re time poor and often not confident bakers.
After throwing myself into baking, and spending many hours in the kitchen, in and around full-time work and family life, bake believe was born – delivering deliciously simple DIY cake kits for life’s little celebrations!
Each cake kit is designed to be super simple and fun. They can be made by yourself, or together, with little people in the kitchen. From birthday cakes to cupcake kits, and plenty more fun bakes to come.
My hope is to inspire busy parents and first time bakers to create amazing bakes with their little ones, without all the stress and guilt. To experience the joy and pride of seeing their little ones eyes light up, knowing they made every crumb of it!
How do you Juggle work & parenthood?
I’m still learning is the honest answer. It’s definitely a challenge, a constant juggle and there is forever the mums’ guilt. I’m just really fortunate to have such a supportive family, they are my everything and more.
I’ve always got my 6 month old with me, so everything takes twice as long as I’d like, but rather than fight it, I’ve found it easier to go with it, and often my work day starts when the kids go to sleep and usually finishes around midnight (but then I’m up and down like a yoyo breastfeeding, so I don’t even know what a “normal day” is anymore!)
Above all, it’s mindset. Passion and self-belief are a killer combo.
What’s the story behind the name ‘bake believe’
Bake believe is a clever way of articulating my brands why, which is to inspire self-belief and possibility. It empowers busy parents and first time bakers to be their kids hero, by making their little ones themed cakes with the help of a little box of baking magic!
How has becoming a mother changed you?
I’m still Fiona, but there is so much more purpose and depth to my life now. Everything has a new perspective with two little ankle biters that need my presence, care and love. They are my world.
What is your favourite dessert to cook with your son?
My eldest son looooooves the mixer or blender, so it has to involve one or the other! There are many, but at the moment, I’d say it’s our raw cocoa brownie slice, although he’d probably say the dinosaur cake! I love experimenting with everyday healthy bakes, as it satisfies our sweet tooth whilst delivering nutritional benefit.
What’s the best part about baking with your little one?
Personally, there’s nothing more enjoyable than seeing my son smile as he creates amazing bakes he’s super proud of. It teaches lifelong skills, and hopefully a love for baking.
Who is your role model?
My dad. He always told me from a young age to “think positive” and taught me to believe in myself. He believed in me, and I honestly believed I could take on the world. I’d love nothing more than to pass this on to my kids, and the bake believe community.
What has been the hardest thing about starting a business?
The Juggling of many hats. As a small business owner you’re accountable for everything, plus as a mum you run the house and prioritise your little ones needs. Happy chaos!
What would you be doing if you didn’t have bake believe?
Haha, I’d probably be out enjoying my Mat Leave with my two boys (job which pays the bills). Pushing the pram along the beachfront, caring for myself a little more and definitely getting more sleep…. Boring!!! 😉
What’s next for bake believe?
Wholesome bakes that nourish the body and delight the eyes. Everyone should be able to eat yummy treats, without all the stress and guilt.
We can’t wait to see what’s next for Fiona and continue to enjoy her products. If you would love to share your brand story and be featured as part of our ‘Behind the Brand’ feature – please get in touch at [email protected] and put ‘Behind the Brand’ in the subject line.
Parenting can sometimes feel like a lonely battle. You could be up late while your partner is asleep or maybe you feel like you’re having to pick up the housework more whilst having a baby attached to you...
Deciding when to leave your child and resume the life you had before they came along can be very emotional and often stressful. You might realise that time away from your baby isn’t an option for you...
When Haley Gentle returned from her maternity leave, she found herself facing some new challenges at work. For one, she had to pump milk during her time at work for her infant, which she thought would be okay. She had a pump that was silent, hands free and so discreet that it could be used at her desk. She had planned to pump twice – once during work and the other during her lunch break....
Don't miss a thing!
Stay in the loop on all things parenthood as we share tips, hacks, products, inspo & everything in between. We promise not to clutter your inbox.