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Joolz X Kiindred

Emmy Samtani

Emmy Samtani

Emmy is the founder of Kiindred and mother to 3 little ones. Over the last 4 years, she has worked with some of the most credible experts in the parenting space and is a keen contributor on all things parenthood.
Created on Sep 25, 2023 · 1 min read
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If someone would have told me that one day, I would be working with the same pram brand I ‘had to have’ for my firstborn – I would have never believed them. Nor would I imagine having my own business in the parenting game. Isn’t it funny how life plays out!


I have always used (and loved) the Joolz prams. I’m half a Dutchie and am slightly biased when it comes to Dutch design and quality – it’s in the blood! So when my family expanded (rather quickly) with number 2, I just had to upgrade my pram to the Joolz Duo. When we went on holidays with 3? We took along the Joolz HUB and footboard.

So here we are… 4.5 years after that very first pram purchase, 3 babies down and with 3 Joolz prams under my belt. I think it’s safe to say that I have enough experience (when it comes to logistics and kids) to share my own words of wisdom.

We recently called on our resident Organising Expert, Anita from mise en place to create a series of videos to help you manage outings with little people in tow.

We really hope you enjoy part 1,
Emmy x


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