Understanding the power of imaginative play

When our children play and create it’s almost like we can see the little cogs in their minds turning with new ideas. But as their imagination takes over – it’s definitely more than their minds that get moving!

Genevieve Muir from Connected Parenting believes that one great way we can support our child’s gross and fine motor skills is through play – from stacking bricks up into city towers to promptly knocking them back down.

In partnership with LEGO® DUPLO® we’ve come together to show you the power of play, because when we let their wonderful imaginations take charge, their little bodies quickly follow suit.

So let’s get them playing to get them moving!

This is a paid partnership between Kiindred and LEGO^® DUPLO^®

LEGO, LEGO^® DUPLO^® and the Minifigure are trademarks of The LEGO Group. ©2022 The LEGO Group.