The Only Black Friday Sales Guide Parents Need in 2025 (Real Deals, No Fluff)

If you’re anything like me, your inbox and social feed are absolutely swamped with “Black Friday deals you can’t miss” alerts.

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And while it’s tempting to shift‑delete everything and tune out, if you’re parenting a little one (or expecting one) this is one of those golden windows to grab genuinely useful gear at better value.

So here’s our no‑nonsense, real‑parent Black Friday sales guide, broken down by what you actually need, when you need it. I’ve scoured Australian brands/retailers, pulled actual deals and percent‑off savings, and made it easy to act (or bookmark). Let’s dive in.

For Expectant & New Parents (Birth  to 12 months)

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If you’re setting up for a new baby, now’s the time to save yourself heaps of coin on some big‑ticket items. Here are the big ones:

1. Stokke Tripp Trapp and Yoyo2 – Right now, the official Stokke Black Friday page has a heap of brilliant discounts on items across their range. For example, you can get:

• Tripp Trapp Chair for Life bundle for only $799 – usually $986!
• Stokke Yoyo Bundle down to only $549 from $869.95
• Or sort yourself out with all their best selling items including the Sleepi Cot, Yoyo, Tripp Trapp and Flexi-bath in the Stokke Ultimate Bundle for only $2999 – usually $4,042! 

And the Tripp Trapp isn’t just a highchair… it grows with your child, making it a smart investment. So if you’ve been thinking “we’ll buy later”, this is one worth grabbing early.

2. Bugaboo – Iconic Prams & Travel Systems – If you’re in the market for a stroller/pram setup, Bugaboo’s site shows several clear cuts bargains:

• The “Butterfly travel pram” — from $829 down to $499.
• The “Fox 5 2‑in‑1 pram” — from $1,899 down to $1,486.65.
• Kangaroo 2‑in‑1 pram — from $2,049 to $1,699.15.

So you’re looking at savings of roughly $300‑$600 depending on model.

Bugaboo often ranks high for durability/quality, so if you’re willing to invest, these deals are strong.

3. Bonds – Babywear Essentials Done Right – Now’s the time to stock up on those everyday babywear staples… the cute Wondersuits, comfy singlets, cosy socks and all the little bits you’ll need over the next few months. Whether you’re dressing a newborn or sizing up for a growing bub, Bonds has you covered.

Right now, they’re offering up to 50% off as part of their Black Friday sale, which means serious savings on high-rotation favourites. Their Wondersuits are a cult classic for good reason, with two-way zips, built-in mittens, and that perfect stretch.

Shop the Bonds Baby Black Friday sale here: https://fave.co/49H8JBU 

Perfect chance to bulk up your stash or grab a few gifts while the deals are live! Add yourself some socks and jocks while you’re at it!

4. Baby Bunting – Your One-Stop Shop for Everything Baby For everything else you need including bottles, cots, breast pumps, monitors, change mats, car seats… you name it –  Baby Bunting has you covered. If you’re prepping for a new arrival or filling the gaps after baby’s arrived, this is one of the best times of the year to buy.

Right now, Baby Bunting is offering up to 40% off a huge range of products in their Cyber Month sale. Whether it’s a big-ticket item like a cot or pram, or essentials like teething toys and feeding gear, the savings add up fast.

Shop the Baby Bunting sale here: https://fave.co/4rn6pGp 

Hot tip: Stock does move quickly during this sale, so if you’ve had your eye on something — add to cart while it’s still there.

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For Toddlers (approx 1–3 years)

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You’re going to want to look at savings you can make for Christmas, preschool starting, lunch‑gear, and play‑gear upgrades. Think lunchboxes, labels, backpacks, clothes and even toys.

1. b.box - the best bottles lunchboxes  – If you haven’t heard of b.box, get on board. This Aussie brand makes the best drink bottles and lunchboxes. My kids are all still using the same b.box  lunchboxes they’ve had since preschool – nearing 4 years of use without breaking or cracking. They’re running a huge Black Friday sale with “baby, toddler, lunch & hydration” deals. They have products between 40% and up to 70% off! Their standard lunchboxes are usually $32.95, but you can pick one up on sale for only $24.71. Stock up now for when you’re out and about, or when preschool/daycare lunchboxes start being a thing! 

Shop the b.box Black Friday Sales here – https://bbox.com.au/collections/black-friday 

2. Smiggle – Big Kids & Fun Gear –  Another family favourite for drink bottles, backpacks and lunchboxes (along with assorted stationary and stocking fillers,) Smiggle has their “Colour Friday” event live online and in store: they’re advertising 40% off the best gifts.

If you’ve got a toddler who’s shifting into “big kid school gear” territory (bags, accessories, lunchboxes), snagging 40% off now is a bonus. It’s also an epic saving if you’re buying christmas gifts for more than one kid! 

Shop the Smiggle Colour Sale here: https://fave.co/3M1hpsX

3. Bounce Millie – The Ultimate Active Toy for Toddlers: If you’re looking to burn off some of that endless toddler energy, Bounce Millie is a fantastic pick. Their signature product is a mini jumping castle! This fun, inflatable bouncy toy is perfect for kids who are constantly on the move. It’s designed to help improve balance, coordination, and strength while giving your little one hours of entertainment.

During Black Friday, you can grab Bounce Millie Mini Jumping Castle and toys with 10-20% off, making it an ideal time to add this playful activity toy to your home. It’s sturdy, colourful, and provides a great alternative to screen time, especially when you need a fun, active distraction.

Shop Bounce Millie here: Bounce Millie Sale

4. Audio Players for Kids

If you’re looking for screen-free entertainment, Yoto and Tonies are two excellent options. These audio players come with fun and engaging content, perfect for keeping your little ones entertained during long car rides, before bed, or at playtime.

Tonies Box: The Kiindred Baby & Toddler Award Winning Tonies audio player is another screen-free option, great for younger kids. Their Black Friday sale includes up to 20% off Tonies figures, and they’re offering up to 25% off select Tonieboxes. It’s perfect for getting your kids started on independent, imaginative play through audio storytelling.
Shop Tonies here: Tonies Store

Yoto Player: Right now, Yoto is offering 30% off bundles and 20% off select accessories during Black Friday. Perfect for preschoolers who love listening to stories and music without the screen.
Shop Yoto here: Yoto Store 

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For All Parents (Organisation & Life‑Hacks)

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Because parent‑life isn’t just about prams and lunchboxes… it’s about making life easier. Here are some gear ideas and sales that cover that space.

Health and Wellbeing

1. My Med Pouch – The Med Ready Bag from My Med Pouch is a must-have for busy families. Made from durable, waterproof nylon, it keeps your medications organised and easy to access while you’re on the go… whether at daycare, school, or out running errands. With its versatile 3-in-1 design, you can wear it as a waist bag, shoulder bag, or tuck it into your nappy bag. Right now, you can get 20% off sitewide at My Med Pouch until 1st December.

Shop now and save 20% until 1st December: https://fave.co/48khgrS

2. Rebel – Looking to stock up on activewear or sporting goods for your kids (or yourself)? Rebel is the place to shop this Black Friday, with up to 25% off full-price clothing, 20% off footwear, and massive savings across their entire sale section. Whether you need sneakers for your toddler’s first steps, new running shoes for yourself, or gear for the whole family to get moving, Rebel’s Black Friday event has you covered with 25% off full-price clothing (including kids’ activewear), 20% off full-price footwear (kids, men’s & women’s), and sports equipment, fitness gear, and accessories also discounted. Whether you’re buying your little one their first pair of joggers or gearing up for the family’s weekend adventures, Rebel’s sale is the time to grab everything you need at a better price.

Shop the Rebel Black Friday sale here: Rebel Sport Sale

3. Shoes & Sox – While we’re on the footwear theme, Shoes & Sox also has some great Black Friday savings on offer. They have an impressive range of sports shoes, school shoes, and comfortable everyday footwear, and their sale offers up to 30% off selected styles. With 30% off selected brands like Nike, Adidas, and Asics, it’s the perfect time to update their shoes for the upcoming months.

Shop the Shoes & Sox Black Friday sale here: Shoes & Sox Sale

4. Bright Star Kids –  If you’re tired of losing socks, lunchboxes, or water bottles, Bright Star Kids has personalised labels to make it easy to keep track of your little one’s belongings…  and they’re offering up to 50% off sitewide for Black Friday!

From name labels for clothes, shoes, and toys to custom stickers for school and daycare gear, these durable, waterproof labels are a lifesaver. You can even add fun designs to make them extra special! They even have some adorable personalised Christmas items if it’s your bub’s first Christmas. With up to 50% off, it’s the perfect time to grab a pack (or two) to get ready for the school year ahead. Keep everything organised and save yourself the hassle of lost items!

Shop Bright Star Kids Black Friday sale here: Bright Star Kids Sale

Tech & Lifestyle 

Kids Smartwatches like Spacetalk & Kids O’Clock

When it comes to staying connected with your little ones, kids smartwatches are a fantastic way to keep track of them, without giving them a full phone. Both Spacetalk and Kids O’Clock offer excellent options that help you manage your child’s communication and safety.

1. Spacetalk Kids Smartwatch – The Spacetalk smartwatch offers features like GPS tracking, messaging, and calling, all while giving parents peace of mind. Right now, during the Black Friday sale, Spacetalk is offering up to 40% off wearables. Ideal for school-aged kids or toddlers who need a little independence, without the full phone experience.

Shop the Spacetalk Black Friday deals here: https://fave.co/4p3scBt

2. Kids O’Clock Smartwatch – The Kids O’Clock smartwatch is another great option, designed with younger kids in mind and also slimmer than the alternatives on the market. It offers simple communication features like voice calling, GPS, and SOS alerts. Their Black Friday sale is offering up to 42% off! The watch is intuitive for kids, with easy controls and durable design, making it a popular choice for parents looking for a basic yet functional wearable.

Shop Kids O’Clock smartwatches here: https://fave.co/4pu0v4p 

Both brands offer a safe, convenient way to keep your child connected and give them a little independence while ensuring safety.

3. Skylight Smart Family Calendar Between school runs, playdates, doctor appointments, and sport or music rehearsals,  family chaos can sneak up fast. The Skylight Smart Family Calendar is a handy way to bring some order back. It’s a digital wall calendar that syncs up with everyone’s schedules, helping busy families stay organised in one central spot.

Perfect for those looking for a “single source of truth” for family appointments and activities, it makes coordinating multiple family members’ schedules a breeze.

Shop the Skylight Family Calendar here: Skylight Calendar

These items often fall under “nice‑to‑have” but they really add up in daily parent‑life. Grabbing weapons in the parent toolkit (organisers, high‑use accessories) at sale prices means less “one more expense” later.

My Sale‑Shopping Strategy (so you don’t end up overwhelmed)

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I actually find the sales extremely overwhelming. I never know where to start or how to triage the things I actually need. How do I even know if I’m getting the best bargain, but if I spend too long researching I’ll miss out! Here is how I’ve been able to tackle that overwhelm:

• Set your budget first – even “good deals” add up fast.
• Prioritise what you actually need now vs what you’ll need later.
• Bookmark each deal page ahead of time – e.g., Stokke starts showing bundles, Bugaboo shows live discount listings, b.box shows its Black Friday collection.
• Check stock & shipping times – these deals move fast, and there is no point ordering something if they won’t arrive until after Christmas.
• Review return policies – baby gear is used harder and returns might be needed.
• Ignore the noise – only buy what suits your family now or very soon.

Wrapping Up

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With cost of living still hitting hard, Black Friday isn’t just an excuse to buy cheap fashion and gadgets… if you’re parenting now, or shortly, it’s a really smart time to buy gear or family supplies that will genuinely get real use in the next 12‑24 months.

From prams and feeding chairs (Stokke, Bugaboo), to toddler lunch gear (b.box, Smiggle) and organisational setups (Baby Village deals) — the offers above are ones I’d personally buy or at least keep a serious eye on. 

And if you’re not in the market for baby stuff, use the sales as an opportunity to set your family up for a solid 2026 by sorting back to school labels, bags, lunchboxes and home organisation needs.

If you feel all the noise and “deal alerts” closing in, take a breath. Use a curated list (like this) to form lists of what matters, then ignore (or delete) the rest.