Terms & Conditions

About us

family-frame-img

Meet the family...

Like most mum-centered businesses, Kiindred evolved from the needs of a new mum. Before having children, Emmy had a pretty clear idea of how she thought her parenting journey would go – but like so many mums, she quickly realised that nothing could prepare her for the reality once she finally held that precious baby in her arms.

“I noticed a lack of easy-to-digest content that was targeted to the millennial parent – me. I didn’t have time to search for the answer, and all the information was either too ‘mumsy’ or outdated. The parenting space hadn’t caught up with the change in generation, and the way we consumed content.”

This is when the Kiindred journey began

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  • stepidea-a
    FEB 2015
    Ishq (baby no.1) born with a fist pump. One day old and so much sass.
  • stepidea-b
    MAY 2015
    Lightbulb moment.
    Let’s do this.
  • stepidea-c
    OCT 2015
    Business registered
    (now it’s getting real!)
  • stepidea-d
    NOV 2016
    Very first beta app
    version in the App
    Store. Yeeeeew!
  • stepidea-e
    FEB 2017
    Zarick (baby no.2)
    born with the perfect
    shaped head.
  • stepidea-f
    July 2017
    First app shoutout
    (only 8 months later)
  • stepidea-g
    Oct 2017
    First Expert Series course
    launches (we spent way tooo
    much money producing it!)
  • stepidea-h
    OCT 2017 - FEB 2018
    Became a solo founder
    (tough time), surprise 3rd
    pregnancy and personal loss
  • stepidea-i
    AUG 2018
    Nunu (baby no. 3) born.
    The sweetest little thing
    we ever did see.
  • stepidea-j
    OCT 2018
    Second iteration of App
    launches. Yeeeeeee!!
    (two!! for version 2)
  • stepidea-k
    JAN 2019
    Team starts to grow.
    The fam expands.
  • stepidea-l
    March 2019
    Sabir joins the team.
    A solo founder no more
  • stepidea-m
    Feb 2020
    Move into our new office.
    The fight for desks begins.
  • stepidea-n
    March 2020
    COVID hits but it
    doesn’t stop us
  • Group 3516
    June 2020
    Our team grows again.
    More people to love.
  • stepidea-p
    Nov 2020
    Shiny new version of App
    launches with pregnancy and
    a bunch of other cool stuff.
  • stepidea-q
    March 2021
    New website launches
    along with Android (finally!)
  • Group 3579
    MARCH 2021
    Team growing. Some
    celebrate two years at Kiindred
  • Group 3580
    JULY 2021
    Onboard more experts
  • Group 3581
    AUGUST 2021
    Moved into our own space
    with our own studio!
  • Group 3389
    NOVEMBER 2021
    Kiin Creators
  • JANUARY 2021
    New website launches
  • image 1381
    MARCH 2022
    Mumbrella finalist in 2023
  • Group 3586
    May 2022
    Became advocates for
    neurodiversity through lived
    experiences with our kids
  • Group 3589
    SEPTEMBER 2022
    Business continues to grow
  • Group 3584
    JANUARY 2023
    New video feed in app launches
  • Group 3591
    MARCH 2023
    Mumbrella finalist in 2023
  • image 1384
    JANUARY 2023
    Supporting Children's
    Tumour Foundation
emmy-samtani
CO-FOUNDER & HEAD OF CONTENT

Emmy Samtani

I had a pretty clear idea of how I wanted to start my parenting journey, but nothing prepared me for what lay ahead once I had my precious newborn in my arms.

I remember that very moment my newborn ‘woke up’ at the 6 week mark, and this ‘go with the flow’ mum quickly realised there was a lot more I needed to learn about my baby’s needs. “New parents are often bombarded with so much information and opinions, that it can be overwhelming and downright confusing knowing who to trust. I knew there was an easier way!”

Emmy
sabir-samtani
CO-FOUNDER & HEAD OF product

Sabir Samtani

Life was pretty cruisy before our little ones were born I thought I was prepared for it, but who was I kidding. While dad does get the easier part, nothing can prepare you for what’s about to come. Would I swap it…never. I remember we had our eldest daughter away for the weekend with family. She’s the leader of the pack, the one who gets up to mischief and turns the house upside down. She influences the other two. With her away, calm took over our home. We both loved it (for a few minutes), and then we wished we had her back. Parenting might be tough and all that, but you wouldn’t have it any other way.

Sabir

Meet the team

Marcus

Marcus

Head of Growth

Yarna

Yarna

Head of Partnerships

Bo

Bo

Client Partner

Lisa

Lisa

Senior Designer

Larissa

Larissa

Designer

Rish

Rish

Video & Motion Designer

Memphis

Memphis

Cheif Hapiness Officer