Cushii® is an Australian premium baby lifestyle brand on a mission to wrap every bub in cloud-soft comfort — so...
Cushii® is an Australian premium baby lifestyle brand on a mission to wrap every bub in cloud-soft comfort — so parents can breathe easier, laugh louder, and savour more of the good stuff.
It started in 2019 with one clear purpose: to give new parents a safe, cloud-soft place to rest their baby. The Cushii Baby Lounger became a household name almost immediately — earning thousands of five-star reviews, multiple awards, and the unwavering trust of Australian families who refuse to compromise on quality. As the only baby lounger in Australia made with 100% premium certified TENCEL™ fibres — now upgraded with Sorona® Aura plant-based fill — it remains the gold standard for supervised lounging, bonding and play. Practical enough to move from room to room. Soft enough to feel like a hug.
Cushii Essentials was the natural next chapter. Australia's softest baby essentials — a collection of ultra-soft, sustainable, functional clothing designed with the same obsessive attention to comfort that built our reputation. At the heart of it is Cushii Softluxe™, our signature fabric three years in the making: breathable, temperature-regulating, buttery-soft and hypoallergenic. Engineered for sensitive skin. Designed for real life. From playtime to naptime, it keeps baby comfortably settled — without overheating, without irritation, without compromise.
Every Cushii product begins with a question: does this make life genuinely better for Australian families? Better materials. Smarter function. Continuous improvement. Certified sustainable, third-party verified, and always evolving — because Australian families deserve a brand that never stops raising the standard.
Soft by nature. Smart by design.
