Founded in Sydney in 2024 by a dad of twins who exhausted every sleep product on the market and still couldn't find a...
Founded in Sydney in 2024 by a dad of twins who exhausted every sleep product on the market and still couldn't find a complete solution, Rested launched with a single, clear ambition: to become Australia's rest brand.
Not a sleep aid. Not a baby category play. A rest brand — because rest means something different to everyone. Physical rest. Mental rest. Emotional rest. Creative rest. Rested was built to serve all of it, for every member of the family, from newborn to parent.
In under a year, Rested brought five products to market across four categories: the Sounds & Stories sleep device with Australian-narrated bedtime stories set at landmarks from the Great Barrier Reef to the Eiffel Tower; the portable Sounds & Stories Mini; Silk Sleep Masks in Dawn and Dusk colourways with zero lash contact; and a two-product skincare ritual — Sleep Balm and Sleep Body Wash — both formulated with MagniRest™, Rested's proprietary blend of calming essential oils and magnesium.
Every product was built to work independently and reinforce each other. Where other brands own a product, Rested is building a category — one that Australia doesn't yet have a name for, because no brand has owned it until now.
That clarity shows in every decision, from the Australian-narrated content to the honest magnesium messaging to the 100-night trial. Rested doesn't borrow credibility. It earns it.
Australia deserves a rest brand. This is it.
