Someone in your life deserves to hear it. Send them a Bloom card, with original artwork by Karina Jambrak<\/strong>, and tell them exactly how they bloom.<\/p>\n","button_with_label_and_link":{"title":"Send your own postcard & WIN","url":"https:\/\/kiindred.co\/our-work\/","target":""}},"bottom_content":{"bottom_content_label_left":"Postcard","bottom_content_label_right":"Win","bottom_content_image":"https:\/\/kiindred.co\/product\/wp-content\/uploads\/sites\/7\/2026\/07\/image-9-Vectorized.png"}},"third_section_content":{"bloom_section_content":{"bloom_flower_left_side":"https:\/\/kiindred.co\/product\/wp-content\/uploads\/sites\/7\/2026\/07\/1-1-Vectorized.png","bloom_flower_right_side":"https:\/\/kiindred.co\/product\/wp-content\/uploads\/sites\/7\/2026\/07\/1-1-Vectorized-1.png","bloom_heading_title":"Bloom, incoming!","bloom_description":" This postcard is a small but deliberate act of celebration, a reminder to pause, think of someone in your life who is doing something extraordinary in the ordinary, and tell them so. Because the people who show up every day, don’t always know they’re seen. This is how we make sure they do.<\/p>\n","bloom_title_repeater":[{"bloom_title":"\u201cYour smile! The best!\u201d"},{"bloom_title":"\u201cYou are my favourite person in the world.\u201d"},{"bloom_title":"\u201cWe love you lots and lots.\u201d"}],"watch_posts_repeater":[{"watch_post_image":"https:\/\/kiindred.co\/product\/wp-content\/uploads\/sites\/7\/2026\/07\/Screenshot-2026-07-06-at-10.41.40-am.png","watch_post_title":"Where the Wild Things Are","watch_post_text":"Chaos, found. 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Mum to Sandy, 4, and Ernie, 18 months, she knows firsthand that the gap between a well-planned day and the day that actually happens is approximately one toddler wide. Find Your Bloom felt like the right story to tell as she learns, daily, to lean into the chaos.<\/p>\n","elle_story_flower_image":"https:\/\/kiindred.co\/product\/wp-content\/uploads\/sites\/7\/2026\/07\/1-1-Vectorized-2.png","watch_posts_one_repeater":[{"watch_post_image":"https:\/\/kiindred.co\/product\/wp-content\/uploads\/sites\/7\/2026\/07\/Screenshot-2026-07-06-at-10.42.38-am.png","watch_post_title":"The voice note","watch_post_text":"Their world, Dad\u2019s take.","watch_post_link":"https:\/\/vimeo.com\/1208679375","mux_playback_id":"l0002Ot8kY02Q00Xu2BvazN5iVjuzxg1a1csuBH003dlYvvc"},{"watch_post_image":"https:\/\/kiindred.co\/product\/wp-content\/uploads\/sites\/7\/2026\/07\/Screenshot-2026-07-06-at-10.46.51-am.png","watch_post_title":"The boys","watch_post_text":"Through the eyes of Wild Things.","watch_post_link":"https:\/\/vimeo.com\/1208679376","mux_playback_id":"5b9BX9Edw5ZKSVkTJtdxk5GEqPJt4WrfFEUBH027kees"},{"watch_post_image":"https:\/\/kiindred.co\/product\/wp-content\/uploads\/sites\/7\/2026\/07\/bio-island-artcile-image-1.png","watch_post_title":"\"I put my hair dryer in the fridge this morning. 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Soft, delicate-looking and deeply rooted in this country’s landscape, it’s a bloom that has no interest in perfect conditions. It grows in sandy, nutrient-poor soil, survives drought and still comes back season after season.<\/p>\n It is also Australia’s chosen symbol for mental health awareness. Selected for what it represents: close relationships, healing, intimacy and the strength a community can offer.<\/p>\n As this month\u2019s native, it couldn’t be more fitting as we open a campaign with the story of two under five, and a family finding their bloom in between the chaos.<\/p>\n","the_flannel_flower_products":[{"the_flannel_flower_product_image":"https:\/\/kiindred.co\/product\/wp-content\/uploads\/sites\/7\/2026\/07\/1-2.png","the_flannel_flower_product_title":"Bio Island Cod Liver + Fish Oil For Kids","the_flannel_flower_product_description":"With vitamins A, D, E and omega 3 fatty acids DHA and EPA to help support healthy growth and development for infants and children.","the_flannel_flower_product_shop_link":{"title":"","url":"https:\/\/www.chemistwarehouse.com.au\/buy\/75439\/bio-island-cod-liver-fish-oil-kids-90-capsules","target":"_blank"},"the_flannel_flower_product_watch_review_link":"https:\/\/vimeo.com\/1208682619","mux_playback_id":"8QHOrOMHYdWJ5foM4mwyG0100ZmvvS5iSJWB8S13MfQug"},{"the_flannel_flower_product_image":"https:\/\/kiindred.co\/product\/wp-content\/uploads\/sites\/7\/2026\/07\/1-3.png","the_flannel_flower_product_title":"Bio Island Zinc for kids","the_flannel_flower_product_description":"A delicious chewable tablet for kids containing zinc, an essential mineral nutrient. 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